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Design Powered by Data: Getting Started with UX Web Analytics (2022)

via LinkedIn Learning

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Learn how you can supercharge your design by using data analysis with expert Lachezar Arabadzhiev, focusing on the core methodologies that are used today.

Syllabus

Introduction
  • UX analysis: A world between data and design
  • What is UX analysis?
  • What are some UX analytics tools?
1. UX Web Analytics Techniques
  • Event tracking and analysis
  • Customer journey mapping
  • Funnel analysis with Google Analytics 4
  • Segmentation strategies in Google Analytics 4
  • A/B testing and experiments
Conclusion
  • Next steps

Taught by

Lachezar Arabadzhiev

Reviews

4.6 rating at LinkedIn Learning based on 219 ratings

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