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LinkedIn Learning

Communicating in Times of Change

via LinkedIn Learning

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Get the tools you need to strategize your communication efforts, craft the change communication message, manage difficult questions, overcome resistance, and more.

Syllabus

Introduction
  • Communicating change
  • Course overview
1. Why Communication in Times of Change Matters
  • Impact of change communication
  • Successful change communication
2. Strategize Your Communication Efforts
  • Identify your audience
  • Determine when to communicate change
  • Determine how to communicate change
  • What to communicate during times of change
3. Crafting the Change Communication Message
  • Frame your communication message
  • Five questions people have in times of change
4. Understanding the People Being Asked to Change
  • Managing difficult questions
  • Reasons people resist
  • Empathize with others
5. Overcoming Resistance
  • Communicating honestly in times of change
  • Communicating with stories
  • Positive feedback
Conclusion
  • Change communication guide and resources

Taught by

Brenda Bailey-Hughes and Tatiana Kolovou

Reviews

4.6 rating at LinkedIn Learning based on 1943 ratings

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