Communicating in Times of Change

Introduction

• Communicating change
• Course overview

1. Why Communication in Times of Change Matters

• Impact of change communication
• Successful change communication

2. Strategize Your Communication Efforts

• Identify your audience
• Determine when to communicate change
• Determine how to communicate change
• What to communicate during times of change

3. Crafting the Change Communication Message

• Frame your communication message
• Five questions people have in times of change

4. Understanding the People Being Asked to Change

• Managing difficult questions
• Reasons people resist
• Empathize with others

5. Overcoming Resistance

• Communicating honestly in times of change
• Communicating with stories
• Positive feedback

Conclusion

• Change communication guide and resources