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LinkedIn Learning

Communicating Change in an Enterprise-Wide Transformation

via LinkedIn Learning

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Overview

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Learn about how to develop a communication strategy that is intentional and strategic while building a set of practical tools to lead change in a successful enterprise-wide transformation.

Syllabus

Introduction
  • Lead transformations with powerful communication
  • What is transformation?
  • Common communication mistakes
1. Know Your Stakeholders
  • Designing a stakeholder analysis
  • Getting to know your stakeholders
2. Getting Alignment on Your Communications Message
  • What is the problem?
  • What is the solution?
  • What is the strategy?
  • What is the outcome?
3. Execute Communications Effectively
  • Developing your communication strategy
  • Communication governance
  • Writing and tracking your communication plan
Conclusion
  • Next steps

Taught by

Sheila Virani

Reviews

4.8 rating at LinkedIn Learning based on 108 ratings

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