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LinkedIn Learning

Building ChatGPT Skills for Marketing

via LinkedIn Learning Path

Overview

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Dive into AI-powered marketing with this comprehensive learning path for professionals. Learn how ChatGPT and generative AI tools can enhance content creation, optimize SEO strategies, and improve marketing outcomes. Gain skills in prompt creation, AI-driven customer segmentation, predictive analytics, and social media marketing. Start today to revolutionize your marketing campaigns with AI.
  • Identify key AI applications in marketing.
  • Create a plan to integrate AI into your marketing strategy.
  • Leverage AI to create more SEO-friendly content.
  • Outline AI-powered marketing tools and platforms.

Syllabus

Courses under this program:
Course 1: Generative AI for Digital Marketers
-Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.

Course 2: How to Research and Write Using Generative AI Tools (2023)
-Learn how to write effective prompts with ChatGPT and other AI chatbots to upskill as a researcher and professional writer.

Course 3: Using AI as Your SEO Assistant
-Learn how to use generative AI to help you with your SEO strategies and tactics.

Course 4: Nano Tips for Using ChatGPT for Marketers with Ross Simmonds
-Learn how you can use ChatGPT and AI to help your realize your marketing goals.

Course 5: Nano Tips For Marketing Using AI Tools with Sam Dey
-Get quick, bite-sized tips on using AI for more effective marketing. Each video is less than two minutes long, so you can make learning fit into even your busiest days.

Course 6: Nano Tips for Using Generative AI Tools for Better Marketing Outcomes with Joanna Yung
-Get quick, bite-sized tips on using AI to revolutionize your marketing. Each video is less than two minutes long, so you can make learning fit into even your busiest days.

Courses

Taught by

Martin Waxman, MCM, APR, Dave Birss, Ross Simmonds, Sam Dey and Joanna Yung

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