Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Generative AI for Digital Marketers

via LinkedIn Learning

Go to class Write review
Coursera Ad

40% Off Career-Building Certificates

Learn More → Datacamp Ad

Power BI Fundamentals - Create visualizations and dashboards from scratch

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.

Syllabus

Introduction
  • Digital marketing meets generative AI
1. Defining AI Terms for Marketers
  • Narrow versus general AI
  • Four AI concepts marketers need to know
  • Crafting a marketing prompt
2. Navigating AI Tools for Marketers
  • AI and writing in marketing
  • AI and design in marketing
  • AI and video in marketing
  • Generative AI beyond writing and design
  • AI, the metaverse, and immersive marketing
3. Developing Your AI Marketing Strategy
  • AI issues, risks, and policies
  • AI workflow and marketing tools
Conclusion
  • AI and your marketing and creative team

Taught by

Martin Waxman

Reviews

4.7 rating at LinkedIn Learning based on 2367 ratings

Start your review of Generative AI for Digital Marketers

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.