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LinkedIn Learning

Advertising on LinkedIn

via LinkedIn Learning

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Overview

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Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.

Syllabus

Introduction
  • The value of LinkedIn ads
  • Make Linkedin ads work for you
  • Where LinkedIn ads fits in the digital marketing ecosystem
  • Who should and shouldn't advertise on LinkedIn
1. Set Yourself Up for Success
  • Time to get started
  • Page access
  • Ads access
  • Install your Insight Tag
2. LinkedIn's Advertising Capabilities
  • Idenfity advertising capabilities
  • Understand the advantages of ad units
  • Use Sponsored Content
  • Use text ads
  • Use dynamic ads
  • Use Sponsored Messaging
  • Video ads
  • Carousel ads
  • Lead generation forms
  • Event ads
3. Preparing Your "AMO"
  • The three pillars of a social ads (bring your AMO)
  • Audience targeting
  • Create your message
  • Develop a persuasive offer
4. The Nitty-Gritty
  • Define your account structure
  • Select objectives
  • Targeting
  • Bidding and budgeting strategy
  • Retargeting strategy
  • Set up retargeting
5. Making It Effective
  • Analytics, tracking, and attribution
  • Reporting
  • Benchmarking
  • Analyze performance
Conclusion: Get Launched
  • Next steps

Taught by

AJ Wilcox

Reviews

4.7 rating at LinkedIn Learning based on 534 ratings

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