Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advertising on LinkedIn

via LinkedIn Learning

Go to class Write review
CourseHorse Ad

Give the Gift That Unlocks Potential

Learn More → Coursera Ad

Gain a Splash of New Skills - Coursera+ Annual Just ₹7,999

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.

Syllabus

Introduction
  • The value of LinkedIn ads
  • Make Linkedin ads work for you
  • Where LinkedIn ads fits in the digital marketing ecosystem
  • Who should and shouldn't advertise on LinkedIn
1. Set Yourself Up for Success
  • Time to get started
  • Page access
  • Ads access
  • Install your Insight Tag
2. LinkedIn's Advertising Capabilities
  • Idenfity advertising capabilities
  • Understand the advantages of ad units
  • Use Sponsored Content
  • Use text ads
  • Use dynamic ads
  • Use Sponsored Messaging
  • Video ads
  • Carousel ads
  • Lead generation forms
  • Event ads
3. Preparing Your "AMO"
  • The three pillars of a social ads (bring your AMO)
  • Audience targeting
  • Create your message
  • Develop a persuasive offer
4. The Nitty-Gritty
  • Define your account structure
  • Select objectives
  • Targeting
  • Bidding and budgeting strategy
  • Retargeting strategy
  • Set up retargeting
5. Making It Effective
  • Analytics, tracking, and attribution
  • Reporting
  • Benchmarking
  • Analyze performance
Conclusion: Get Launched
  • Next steps

Taught by

AJ Wilcox

Reviews

4.7 rating at LinkedIn Learning based on 534 ratings

Start your review of Advertising on LinkedIn

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.