Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advanced SEO: Search Factors

via LinkedIn Learning

Write review
Coursera Ad

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Learn More → Scrimba Ad

Free courses from frontend to fullstack and AI

Learn More →

Overview

Syllabus

Introduction
  • Taking SEO to the next level
  • What you should know before watching this course
1. The Modern Search
  • Comparing search engines
  • How people use search
  • The sequence of user search queries
2. Search Intent
  • Categories of search queries
  • Characteristics of search queries
  • Intent-based keyword research
3. Google Search Intelligence
  • Evolution of Google SERPs
  • RankBrain and the future of search
  • RankBrain and machine learning
  • An updated keyword research strategy
4. Featured Snippets
  • What are Google featured snippets?
  • Featured snippet formats
  • Researching questions to secure snippets
  • Optimizing content
5. Search Features
  • What are Google Search features?
  • Rich results
  • Site features
  • Knowledge Graph cards
6. Search Operators
  • Search operators
  • Combined search operators
Conclusion
  • Next steps

Taught by

Brad Batesole

Reviews

4.7 rating at LinkedIn Learning based on 361 ratings

Start your review of Advanced SEO: Search Factors

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.