Advanced SEO: Search Factors

Introduction

• Taking SEO to the next level
• What you should know before watching this course

1. The Modern Search

• Comparing search engines
• How people use search
• The sequence of user search queries

2. Search Intent

• Categories of search queries
• Characteristics of search queries
• Intent-based keyword research

3. Google Search Intelligence

• Evolution of Google SERPs
• RankBrain and the future of search
• RankBrain and machine learning
• An updated keyword research strategy

4. Featured Snippets

• What are Google featured snippets?
• Featured snippet formats
• Researching questions to secure snippets
• Optimizing content

5. Search Features

• What are Google Search features?
• Rich results
• Site features
• Knowledge Graph cards

6. Search Operators

• Search operators
• Combined search operators

Conclusion

• Next steps