Advanced Google Ads

Introduction

• Get the most out of Google Ads
• What you should know

1. Google Ads Strategy

• How to audit a Google Ads account
• Advanced keyword research techniques
• Auction insights and the bid simulator
• Account structure: SKAGs or STAGs
• Ad copy tactics to try in your campaigns

2. Optimizing Google Ads Account Performance

• Bid and budget optimization rules
• Retargeting audience strategy
• Rules for finding negative keywords
• Dynamic text on landing pages

3. Tips for Working Efficiently with Google Ads

• Working with Google Ads Editor
• Making changes with bulk sheets
• Choose an ad copy testing method
• Compare the tools for managing campaigns

4. Using Automation in Google Ads

• Applying automated rules
• Running Google Ads scripts
• Google Ads scripts you should be using
• Google Data Studio dashboards

5. Tracking Campaign Performance

• Custom parameters in tracking templates
• Tracking additional conversion events
• Choosing an attribution model
• Using third-party tracking tools

6. Other Google Channels

• Setting up Google Shopping campaigns
• Get started with Google Display Network
• Running video ads on Youtube
• Universal App Campaigns (UAC) on mobile

Conclusion

• Continue learning Google Ads