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This Specialization from Arizona State University Global Launch empowers students to communicate ideas with impact in academic and professional settings. Learners will master Aristotle’s Triangle of Persuasion - logic, credibility, and emotion - to build well-supported arguments. Across three courses, you will learn to evaluate source trustworthiness, identify logical fallacies, and address bias. By the end of this program, you will have the tools to synthesize information from multiple sources and present compelling, ethical, and persuasive messages.

Syllabus

Course 1: Foundations of Persuasion
Course 2: Logic and Evidence in Persuasion
Course 3: Advanced Strategies in Persuasion

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Finalize your mastery of strategic communication in this applied course from Arizona State University, designed to tackle the most complex challenges in academic and professional discourse. This course focuses on the critical skills of recognizing bias and making accurate logical inferences. You will learn why identifying bias is essential for success in professional settings and how to avoid it in your own writing. The curriculum introduces "Hedging," a sophisticated technique used in academic and professional communication to describe the certainty of claims appropriately. You will also conduct a comprehensive review of Aristotle’s Triangle to see how logic, credibility, and emotion work together in high-level arguments. The course concludes with a final reflection and assessment, allowing you to demonstrate your ability to handle complex data and dissenting viewpoints with poise. By the end of this course, you will possess a professional-level toolkit for persuading audiences, addressing counterarguments, and participating confidently in global academic and professional conversations.
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Unlock the foundational tools of influential communication in this course from Arizona State University. This course introduces students to the "Art of Persuasion," focusing on how to communicate complex ideas with clarity and impact. You will begin by exploring Aristotle’s Triangle of Persuasion, learning how to balance logic, credibility, and emotion to reach your audience effectively. A major focus of the curriculum is evaluating the trustworthiness of information. You will learn how to assess credibility and evaluate sources for reliability before integrating them into your work. Through practical exercises in summarizing and paraphrasing, you will develop the ability to report information clearly while maintaining academic integrity. By the end of the course, you will be able to write sophisticated summaries and responses that demonstrate a deep understanding of evidence-based persuasion, providing you with a vital skill set for success in any university classroom or professional setting.
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Elevate your analytical skills with this advanced course from Arizona State University, where the focus shifts to the deep mechanics of logic and evidence synthesis. You will move beyond basic persuasion to master "Understanding Logic," learning the critical distinction between facts and opinions to form well-supported arguments. This course challenges you to combine ideas from different sources into a single, cohesive argument through the skill of synthesis. An essential component of this training is the ability to identify "False Logic". By recognizing logical fallacies that undermine credibility, you will learn to build more robust and resilient arguments. You will also practice communicating contrasting ideas effectively, ensuring that differences in perspective strengthen rather than weaken your message. Through rigorous summary and response assignments, you will refine your ability to present credible, logical, and nuanced perspectives. This course is ideal for those who wish to master the subtle art of influencing others through superior reasoning and evidence-based synthesis.