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Trailhead

Use Journey Builder Strategies

Salesforce via Trailhead

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Overview

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Plan, build, and launch effective journeys.
  • Achieve maximum impact by planning and pacing your media.
  • Build engaging journeys for each stage in the customer lifecycle.
  • Prioritize your journeys and manage how contacts enter a journey.

Syllabus

  • Campaign Optimization for Marketers
    • Create Effective Marketing Campaigns
    • Boost Campaign Planning and Pacing
  • Advanced Customer Journeys
    • Determine the Goal of Your Journey
    • Build Effective Opt-in and Welcome Campaigns
    • Create a Compelling Engagement Campaign
    • Gather Customer Feedback with a Survey Journey
  • Journey Prioritization Strategies
    • Prioritize Your Journeys
    • Track Your Contacts
    • Use Contact Tracking to Tailor Journeys

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