Google Analytics

Overview

This free Google Analytics course is designed to guide you through the essentials of web analytics, with hands-on examples to enhance your understanding. You’ll cover key topics, including setting up a Google Analytics account, mastering the interface, and conducting demographic research. You’ll also learn how to analyze user behavior, track key metrics such as page views, session duration, and bounce rates, and understand the significance of these metrics for your website’s performance. The course also explores advanced features, such as creating custom reports and setting up alerts, allowing you to tailor Google Analytics to your business needs. By the end of this free Google Analytics course with certificate, you’ll be equipped to measure and optimize your marketing campaigns, identify areas for improvement, and use data to make informed decisions that will drive growth and enhance your business.

Syllabus

Introduction to Google Analytics Dashboard

In this module, you will gain a basic understanding of the Google Analytics Dashboard and learn how to set up your account and data streams.

Detailed Overview of Dashboard

This module will help you gain a detailed understanding of the various aspects such as audience, behavior, custom reports, custom alters, location of your audience, users, pageviews, and more.