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Digital Transformation Strategy

University of Cape Town Graduate School of Business via GetSmarter

Overview

Gain an understanding of what it means to be a leader with a strong set of management values.

On completion of this course, you’ll walk away with: Key insights into the drivers of digital transformation – leadership, agility, and resilience. An understanding of human development and the importance of a customer-centric approach. The ability to measure and define internal business capabilities for transformative solutions. A digital transformation road map to implement in your organisation. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Understanding disruption and digital transformation
  • Module 2: Developing a realistic digital strategy
  • Module 3: Strategic tools for leading digital transformation
  • Module 4: Why market research data matters
  • Module 5: Understanding and managing customer experience
  • Module 6: Digital transformation road map

Taught by

Dr Caitlin Ferreira

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