Generative AI for Customer Support

IBM via Coursera Specialization

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Overview

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As per Gartner, 85% of customer service leaders now plan to adopt conversational generative AI. As businesses turn to AI, this Generative AI for Customer Support specialization teaches customer support professionals, managers, and startup and small business owners how to leverage generative AI effectively in just 3 weeks! During the program, you’ll explore the core concepts and capabilities of gen AI and learn how to leverage these capabilities throughout the customer support lifecycle. You’ll learn the useful techniques for prompt engineering that optimize the outcomes produced. Plus, you’ll discover how generative AI can help you automate customer responses, develop FAQs, train support agents, perform sentiment analysis, and provide proactive support. You’ll also get valuable hands-on practice using generative AI tools and chatbots for different use cases related to improving customer interactions and streamlining customer support operations. You’ll gain insights from experts as they explore the key concepts covered in the specialization. If you work in a customer support environment and want to leverage the true power of generative AI to enhance your career, enroll today!

Syllabus

Course 1: Generative AI: Introduction and Applications
Course 2: Generative AI: Prompt Engineering Basics
Course 3: Generative AI: Transform Your Customer Support Career

Courses

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9 hours 16 minutes
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As generative AI (GenAI) reshapes workplaces and job roles, using it effectively is now essential. Prompt engineering is the key to directing GenAI models and refining their output for desired results. This course is for professionals, executives, students, and AI enthusiasts ready to harness prompt engineering to unlock tools like ChatGPT. You’ll learn practical techniques, structured methods, and best practices for crafting strong prompts. Explore zero-shot and few-shot prompting to boost reliability and output quality. Discover advanced methods such as the Interview Pattern, Chain-of-Thought, and Tree-of-Thought to produce accurate, context-aware responses. Hands-on labs and projects provide experience with multimodal prompting, the playoff method, and image generation. You’ll practice blending text and visuals and evaluating AI outputs for precision and usefulness. Podcasts, dialogues, and discussions link theory to real-world scenarios, while expert insights highlight strategies for effective prompt use. A final project and graded assessments ensure you can apply these techniques with confidence, leaving you with practical, job-ready skills. Hear from practitioners about the techniques and artistry behind writing impactful prompts. Enroll today to master prompt engineering and unlock GenAI’s potential.
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8 hours 6 minutes
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This course is designed for everyone—professionals, executives, students, and enthusiasts—interested in learning about generative AI and leveraging its capabilities in their work and lives. It is your first step toward understanding the power of generative AI, driven by models such as large language models (LLMs). In this course, you will learn the fundamentals and evolution of generative AI, with additional readings and expert insights offering a deeper view of its history and advancements. You will explore its capabilities across text, image, audio, video, virtual worlds, code, and data, with key takeaways and enhanced summaries at the end of each section to reinforce learning. You will understand the applications of generative AI in industries such as IT, finance, healthcare, education, entertainment, and human resources. You will also discover the features of popular tools and models, including GPT, DALL-E, Stable Diffusion, and Synthesia. Hands-on labs provide opportunities to practice using IBM Generative AI Classroom and tools such as ChatGPT. You will also hear from industry practitioners sharing real-world insights. Interactive activities, podcasts, and scenario-based exercises help you apply concepts, while a final practical project consolidates your skills by generating and refining outputs across multiple formats.
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9 hours 1 minute
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Generative AI is transforming how customer service teams proactively interact and support their customers. Customer or IT support professionals and managers who can leverage generative AI (GenAI) are in high demand, and this course gives you sought-after GenAI skills businesses need. During this course, you’ll discover how GenAI can transform customer interactions and streamline support processes. You’ll learn to automate responses, create FAQs and user guides, enable multilingual support, and optimize the support lifecycle using generative AI. Plus, you’ll get hands-on using generative AI tools to craft tailored prompts for specific customer needs. You’ll look at how to develop and use AI-driven chatbots for inquiries and knowledge management. You’ll learn how to use GenAI to support key support processes such as Standard Operating Procedure (SOP) documentation, sentiment analysis, and proactive support through behavioral insights. In addition, you’ll examine ethical considerations, challenges, and best practices for AI integration in customer support. Boost your customer or IT support career with in-demand generative AI skills. Enroll today to enhance your resume and stand out to employers.