Email & Lifecycle Marketeer with AI Professional Certificate

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Overview

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Email marketing is one of the highest-ROI channels in digital marketing, and companies need skilled professionals who can build, automate, and optimize campaigns. This program prepares you for entry-level roles in email and lifecycle marketing; no prior experience required. You will learn to design responsive email templates, build multi-stage automated workflows, and segment audiences for personalized campaigns using Mailchimp, HubSpot, and Klaviyo. You will also learn to use Generative AI tools like ChatGPT to create high-converting email copy at scale. As you progress, you will apply data analysis to optimize campaign performance, implement GDPR and CCPA compliance standards, and develop retention strategies for both B2B and B2C business models. The program concludes with a Capstone project where you build a complete lifecycle marketing portfolio. By the end of this program, you will be prepared for roles such as Email Marketing Coordinator, Lifecycle Marketing Specialist, or Marketing Automation Specialist. Learners with strong organizational skills, an interest in customer behavior, and a desire to work with data and creative content will thrive in this field.

Syllabus

Course 1: Email Marketing & Lifecycle Automation
Course 2: Performance Optimization & Analytics
Course 3: AI-Powered Marketing & CRM
Course 4: Compliance, Data Privacy & Omni-Channel
Course 5: Strategic Growth & Engagement

Courses

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Unlock the potential of Generative AI to scale your marketing output and improve customer experiences. This course teaches you how to use ChatGPT and AI prompt tools to generate personalized email content, build reusable prompt libraries, and create scalable email production workflows. You will also learn to optimize HubSpot CRM data for marketing automation—cleaning records, building workflows to maintain data accuracy, and setting up AI-augmented lead nurturing sequences. You will explore how to analyze customer lifetime value (CLV) using AI-generated insights and evaluate AI tools for integration into a broader marketing tech stack. By the end of this course, you will be able to: generate personalized email content using Generative AI prompts; build and maintain structured prompt libraries for recurring content needs; clean and optimize CRM data for campaign performance; implement AI-driven lead scoring and nurturing workflows; and evaluate AI tools for marketing stack integration. This course includes a project on setting up an AI-driven lead nurturing workflow.
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Master the critical foundations that keep email programs legal, secure, and effective. In this course, you will learn deliverability best practices—including list hygiene, SPF/DKIM/DMARC authentication, and bounce management—to protect your sender reputation and ensure inbox placement. You will review compliance requirements under CAN-SPAM, GDPR, and CCPA frameworks, and practice auditing campaigns and opt-in workflows for regulatory adherence. You will also learn to integrate email into broader omni-channel strategies by building multi-channel campaign plans that coordinate email with social, SMS, and other touchpoints in HubSpot. By the end of this course, you will be able to: implement list hygiene and technical authentication to improve deliverability; audit campaigns and workflows for CAN-SPAM, GDPR, and CCPA compliance; configure data privacy settings in Klaviyo and HubSpot; and design integrated omni-channel marketing plans. This course includes a project focused on building a compliance audit and multi-channel strategy document.
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Start your email marketing journey by learning the core tools and strategies used by professionals every day. In this course, you will learn to launch and schedule campaigns in Mailchimp, HubSpot, and Klaviyo, write conversion-focused email copy, and design responsive email templates. You will also explore the lifecycle marketing framework, mapping customer stages to campaign goals and automating basic workflow actions to move buyers through the funnel. By the end of this course, you will be able to: launch and schedule email campaigns across Mailchimp, HubSpot, and Klaviyo; write benefit-led, conversion-focused email copy; design responsive email templates using drag-and-drop builders; map lifecycle stages to campaign goals; and build basic automated workflow sequences for onboarding and nurturing. This course includes a hands-on project where you design and present a complete lifecycle campaign from scratch.
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Learn how to move beyond basic campaign launches and start using data to improve results. In this course, you will classify marketing content by buyer journey stage, segment your audiences based on behavior and demographics, and design and execute A/B tests to find what resonates. You will work in HubSpot and Mailchimp to generate reports, identify optimization opportunities, and ensure your automated sequences maintain brand compliance. By the end of this course, you will be able to: map content to buyer journey stages and identify content gaps; build dynamic audience segments for personalized targeting; execute A/B tests on email subject lines, copy, and send times; analyze campaign performance reports to drive optimization decisions; and audit automated sequences for brand and compliance standards. This course includes a project focused on optimizing a real campaign scenario using segmentation and testing.
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Apply your lifecycle marketing skills to complex, real-world scenarios in both B2B and B2C environments. In this course, you will learn specific strategies for lead qualification and sales hand-off in B2B contexts, and ecommerce conversion tactics in B2C settings using Klaviyo. You will also learn how to identify churn-risk signals in subscriber behavior, build reactivation and win-back programs, and design retention strategies that drive repeat purchase and long-term customer value. You will work across Klaviyo, HubSpot, and Mailchimp to implement growth-oriented lifecycle programs and evaluate their ROI. By the end of this course, you will be able to: execute B2B lifecycle strategies including lead scoring, qualification, and multi-touch nurturing sequences; implement B2C ecommerce lifecycle tactics in Klaviyo; identify churn-risk patterns and launch reactivation email programs; and design retention strategies for both business models. This course includes a project where you build a complete lifecycle retention program.