Overview

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Take your email marketing skills to the next level with advanced techniques in automation, testing, compliance, and CRM integration. This course builds on foundational knowledge to prepare you for the complexities of managing professional-grade email programs at scale. You will learn how to set up and assess automated response workflows in MailChimp, plan and execute advanced A/B tests across subject lines, content, and send times, and ensure full GDPR compliance through structured audits and regulatory best practices. You will also explore how to sync and manage CRM contact data across Gmail and MailChimp, enabling seamless audience management and more targeted campaign delivery. By the end of this course, you will have the automation, compliance, and CRM integration skills needed to manage sophisticated email marketing programs, reinforced by a hands-on course project in which you will design and assess a complete marketing automation workflow.

Syllabus

Audience-Specific Email Copywriting

Learners master audience-specific email copywriting and professional copy review to create compelling, grammatically sound campaigns that resonate with different audience segments.

Grammar Review - Foundation to Assessment

Master professional email copy editing and tone management to ensure grammatical excellence and brand consistency.

Automation Fundamentals in MailChimp

This module establishes foundational understanding of email automation concepts and MailChimp's automation capabilities to prepare learners for strategic workflow implementation.

Building Automated Workflows

This module provides hands-on experience in creating effective automation triggers and building complete welcome workflows using MailChimp's interface.

Measuring and Optimizing Automations

This module develops analytical skills for measuring automation performance and implementing data-driven optimization strategies to improve engagement and conversion outcomes.

Run Smart A/B Tests

Learners will systematically plan, execute, and analyze A/B tests for email campaigns to make data-driven decisions that improve campaign performance.

Data-Handling Process Review - Foundation

Learners will ensure adherence to GDPR and other applicable email regulations by reviewing data-handling processes. GDPR is a key core privacy and consent policy but others exist and interact with it.

Quarterly Compliance Audits - Core Application

Learners will conduct quarterly compliance audits to maintain best practices and mitigate regulatory risks.

Advanced CRM-ESP Integration - Foundation

Learners will master the fundamentals of creating unified customer data management through sophisticated CRM-ESP integration strategies and lifecycle tagging implementation.

CRM Analytics for Email Optimization - Application & Assessment

Learners will master CRM analytics techniques to identify engagement patterns, detect customer journey drop-off points, and develop data-driven optimization strategies for enhanced email marketing performance.

Project: Advanced Email Marketing Techniques

You will create a comprehensive marketing automation workflow for a defined business scenario, combining copywriting, automation configuration, A/B testing, compliance, and CRM management into a single strategic deliverable. The project requires both technical planning and written documentation, demonstrating the ability to design an end-to-end automated email campaign that is audience-targeted, test-optimized, and regulation-ready. The final deliverable is portfolio-worthy and mirrors the output expected of a mid-level email marketing professional.