Selling your products at local art shows and craft fairs is a great way to network in your community, but it is not the easiest path to growing your business. Landing your products on the shelves of boutiques or other retailers is a key to sustainable success. Join designer, educator, and wholesaler Megan Auman to learn how to navigate the wholesale market and get your goods into stores.
Drawing on her own experience selling her products, Megan will take you step by step through the terminology, policies, pricing strategies, product creation, and distribution methods you need to successfully work with retailers. You will learn everything about the two parts of a wholesaler's target market: the store buyer and the eventual retail customer. Megan will also help you navigate the tradeshow landscape, covering buying cycles, finding the right shows, designing a booth, creating and promoting your tradeshow line, and preparing line sheets and catalogs.
Whether you are an Etsy seller ready to diversify your product line or a longtime wholesaler ready to expand, this course will give you concrete, actionable tools for using wholesaling to bring your products to a larger audience.
