Overview

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This course teaches advanced Facebook strategies to enhance your online presence. You’ll learn to leverage Marketplace, events, and pages for personal, professional, and community goals. It helps learners improve practical skills in buying, selling, fundraising, and promoting causes. You’ll gain hands-on strategies to organize events, manage pages, and integrate apps for maximum engagement. The course stands out by combining theory with real-world applications. Practical examples and clear explanations ensure you can confidently implement Facebook tools in everyday contexts. Ideal for social media users, small business owners, marketers, and community organizers. No prior experience beyond basic Facebook navigation is needed. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, Facebook For Dummies, by Carolyn Abram and Amy Karasavas. From Facebook For Dummies Copyright © 2021 by John Wiley & Sons, Inc., Hoboken, New Jersey Used by arrangement with John Wiley & Sons, Inc.

Syllabus

Buying, Selling, and Fundraising

This module introduces learners to the various ways Facebook can be used for local buying, selling, job postings, and fundraising. You will discover how to navigate Marketplace, participate in Buy/Sell groups, and leverage Facebook's tools to promote and manage fundraisers effectively.

Scheduling Your Life with Events

This module guides learners through discovering, viewing, and managing Facebook events, including understanding privacy settings and responding to invitations. You will also learn how to invite guests and differentiate between public and private event options. By the end, you'll be able to confidently organize and participate in events using Facebook's tools.

Creating a Page for Promotion

This module guides learners through the process of setting up, managing, and optimizing a Facebook Page for promotional purposes. You will discover how to engage audiences, utilize specialty posts, integrate useful apps, and leverage publishing tools to enhance your online presence. By the end, you'll be equipped to create and maintain an effective Page that supports your business or brand goals.

Using Facebook with Games, Websites, and Apps

This module explores how Facebook interacts with games, websites, and mobile apps, focusing on data access, privacy controls, and permission management. Learners will discover how to connect and disconnect apps, manage what information is shared, and safeguard their privacy while using Facebook-integrated services.

Ten Ways to Make the Most of Your Facebook Content

This module guides learners through practical strategies for enhancing their Facebook presence, including revisiting past posts with Memories and customizing profile pictures with frames. Participants will discover easy-to-follow steps to maximize engagement and personalize their social media experience.

Ten Ways to Be Politically Active on Facebook

This module guides learners through practical strategies for engaging in political activities on Facebook, including using platform tools, joining relevant groups, and fostering respectful discussions. Participants will discover how to navigate political content and make informed choices about their online engagement.

Ten Frequently Asked Questions

This module addresses common questions and challenges users face when navigating Facebook, including privacy settings, interface changes, and finding friends. Learners will gain practical insights into how Facebook's features work and how to troubleshoot typical user issues.