Nonprofit Marketing, Engagement, and Governance

via Coursera

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

10 weeks, 1 hour a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Found in

Overview

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Nonprofit organizations must effectively communicate their mission, engage stakeholders, and maintain strong governance structures to achieve lasting impact. This course explores the essential elements of nonprofit marketing, engagement, and governance that help organizations build visibility, trust, and long-term sustainability. Learners will develop practical skills in branding, digital storytelling, newsletter strategy, public relations, event planning, board governance, fundraising support from boards, and volunteer recruitment and management. The course provides a holistic view of how external communication and internal governance work together to strengthen nonprofit performance. What makes this course distinctive is its integration of marketing strategy with governance and volunteer management in a practical, applied framework. Learners will see how communication, leadership, and stakeholder engagement combine to drive organizational success in real-world nonprofit environments. This course is ideal for nonprofit marketers, communications professionals, board members, volunteer coordinators, and aspiring nonprofit leaders. No advanced experience is required, though familiarity with nonprofit operations will be beneficial. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. From Nonprofit Management 101 Copyright © 2019 by Darian Rodriguez Heyman. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. Used by arrangement with John Wiley & Sons, Inc.

Syllabus

Nonprofit Marketing: The Why and How of Branding

This module examines how effective branding empowers nonprofits to distinguish themselves, build trust, and foster donor engagement. Learners will discover the benefits of strategic brand positioning and explore practical steps to clarify and communicate their organization's unique value. Real-world examples illustrate how branding can drive support and amplify impact.

Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism

This module explores how Millennials are reshaping the landscape of social change, nonprofit engagement, and donor behavior. Learners will discover the unique traits of this generation, the importance of peer influence, and strategies for adapting nonprofit structures to better connect with young adult supporters.

Using Digital Tools to Tell Your Story

This module introduces participatory storytelling strategies for nonprofits, focusing on leveraging digital platforms and user-generated content to amplify outreach. Learners will discover practical tools such as blogs, Facebook, and YouTube to foster community engagement and enhance their organization's narrative impact.

Crafting an Effective Newsletter Strategy

This module guides learners through the process of transforming traditional nonprofit newsletters into dynamic, action-oriented communication tools. You will discover how to analyze your audience, craft forward-thinking content, and encourage meaningful engagement beyond simple information sharing.

Painless and Effective Event Planning: Let's Get This Party Started!

This module guides learners through the essentials of effective event planning, including setting clear goals, budgeting, resource evaluation, timeline management, and post-event assessment. Participants will gain practical strategies to align events with organizational objectives and ensure successful execution from start to finish.

Public Relations for Nonprofits: Getting Exposure for Your Cause

This module introduces essential public relations strategies tailored for nonprofit organizations, emphasizing the importance of compelling storytelling, audience engagement, and effective messaging. Learners will discover how to adapt traditional PR principles to modern digital platforms to maximize exposure for their cause.

Board Governance

This module explores the essential practices and structures of nonprofit board governance, including board roles, recruitment strategies, and effective meeting management. Learners will gain practical insights into building and sustaining high-performing boards to enhance organizational leadership and accountability.

Getting Your Board to Fundraise

This module explores effective strategies to increase board engagement in nonprofit fundraising, emphasizing donor-centric methods and the cultivation of a philanthropic culture. Learners will discover key principles for motivating board members and practical steps to secure financial support. By the end, participants will understand how to empower their boards to actively participate in fundraising efforts.

Volunteer Recruitment

This module examines the motivations and barriers that influence volunteer engagement, and provides actionable strategies for designing appealing volunteer opportunities. Learners will discover how to present their organization effectively and leverage both digital and traditional recruitment methods to attract and retain volunteers.

Volunteer Engagement and Management

This module delves into effective strategies for managing and engaging volunteers within nonprofit organizations. Learners will discover best practices for onboarding, developing volunteer leaders, and leveraging specialized skills to maximize organizational impact. Practical approaches for retention and long-term volunteer commitment are also explored.