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AI-Powered Business Communication

Coursera via Coursera

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Details

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

4 weeks, 2 hours a week
Sessions

Self-Paced
Level

Intermediate
Subtitles

Kazakh, Arabic, German, English, French, Spanish

Found in

Part of

Enterprise AI Strategy

Overview

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In AI-Powered Business Communication, you’ll use generative AI as a practical writing partner to move from blank page to polished draft. This is a skills-first, job-task–based course that mirrors real descriptions for roles like Marketing Coordinator, Content Specialist, Sales or Customer Success Associate, Business Analyst, and Communications Specialist. You’ll begin with a quick check of your current skills, then personalize your path so you can go deep where you need practice and skip what you already know. For each skill, you’ll complete hands-on tasks from the workplace: ideating angles, drafting customer updates, writing sales emails, polishing marketing posts, and adding clear narratives to BI reports. When a topic is new, you’ll tap curated lessons from expert instructors across tools such as ChatGPT, Gemini, and Microsoft Copilot, selected for clarity and impact. You’ll also master advanced prompt engineering and quality control: structuring multi-step prompts to shape tone, voice, and format, and reviewing AI outputs for accuracy, bias, and appropriateness before publishing. By the end, you’ll be ready to use GenAI to produce better business communication, faster, and with confidence.

Syllabus

Start Here: Get Oriented and Check Your Skills

Start here to learn how this skill-based course works and find your recommended starting point. You’ll take a short, ungraded diagnostic to check your current skills, then decide whether to go directly to the graded skill assessments or review targeted learning content first.

Job Task 1: Generate Content and Ideas with GenAI

This job task covers the active use of generative AI to produce business content and explore ideas. Learners will work with GenAI as a thought partner to surface fresh perspectives on a topic, apply basic prompting techniques to generate text for everyday workplace tasks, and produce first drafts of common business documents such as customer communications, sales emails, marketing posts, and BI reports. By the end of this job task, learners will be able to use GenAI productively across the most common content-generation scenarios at work.

Job Task 2: Refine Prompts and Evaluate Outputs

This job task covers the more advanced GenAI skills of structuring multi-step prompts and critically evaluating GenAI outputs before they are used. Learners will design sequences of prompts that build on each other toward complex outputs, and develop the critical evaluation skills needed to spot bias, hallucinations, and inappropriate content in GenAI responses. By the end of this job task, learners will be able to produce higher-quality GenAI outputs through structured prompting and assess the trustworthiness of those outputs before using them.

Wrap Up: Review Your Skill Achievement and Choose Your Next Path

Review the skills you practiced and demonstrated in this course, then prepare to describe them in career-relevant ways. You’ll also explore recommended skill paths that can help you continue building related job-ready skills.