The Persona Method for Innovation

Overview

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This course is designed for anyone who wants to learn how to identify and understand target users using Generative AI and practical, user-centered innovation methods. No prior experience in innovation, design thinking, entrepreneurship, or product development is required. The course is ideal for students, aspiring entrepreneurs, professionals, managers, and curious learners who want to better understand who they are designing for before developing products, services, or business ideas. Whether you are exploring a new venture, developing an innovation project, or simply looking to use AI to better understand potential users, this course provides accessible tools, hands-on activities, and practical frameworks to help you define target users and build strong foundations for innovation. It is designed for beginners while also offering valuable insights for learners with prior experience in innovation and customer understanding.

Syllabus

The Persona Method

Understanding users is key to innovation. In this module, you will discover the Persona Method to define target users, uncover their needs, and design user-centered solutions for your projects.

Persona Method in Practice

Apply the Persona Method in practice to build a realistic user profile, define needs and constraints, and create a clear foundation for designing relevant, user-centered solutions.