ESSCA Courses

The Persona Method for Innovation

Build user personas with generative AI: define target users, uncover their needs and constraints, and lay a foundation for user-centered innovation projects.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

The User Journey Mapping Method for Innovation

Build user journey maps to uncover unmet user needs: analyze how innovation works in corporations and start-ups, spot friction points, and use GenAI to enrich your analysis.

• Coursera
• 2 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Creative Innovation: Build Your Innovation with GenAI

Turn customer insights into innovation with GenAI: define target personas, map user journeys to find unmet needs, and apply creativity methods to generate solutions.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course
• 3 courses

Creativity Methods in Innovation

Apply structured creativity techniques alongside Generative AI to generate, expand, and refine innovative ideas, practicing each method on real business challenges through hands-on assignments.

• Coursera
• 2 weeks, 3 hours a week
• Self-Paced
• Paid Course

MOOC Creative Box 2019 (Francais)

2 ratings

This course is taught in French. Suivez le parcours d’un innovateur et appropriez-vous sa démarche et ses outils en 4 semaines pour développer vos compétences créatives au service de l’innovation.

• Canvas Network
• 10 weeks, 3-4 hours a week
• No Longer Offered
• Free Online Course

MOOC Creative Box 2019 (Jan2019)

Develop your creative skills, learn new tools, and take ownership of the innovative process as your follow the journey of an innovator in this course.

• Canvas Network
• 10 weeks, 3-4 hours a week
• No Longer Offered
• Free Certificate