Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coursera

Strategic Leadership: Influence & Thought Leadership

via Coursera

Overview

Why Pay Per Course When You Can Get All of Coursera for 40% Off?
10,000+ courses, Google, IBM & Meta certificates, one annual plan at 40% off. Upgrade now.
Get Full Access
Strategic leadership today is not only about making decisions it’s about positioning, influence, and the ability to shape ideas that others trust and follow. In CREO Strategic Leadership: Influence & Thought Leadership course, you will learn how to define a clear leadership lane, build credibility, and expand your impact through strategic communication, networks, and thought leadership. You’ll start by strengthening your strategic positioning: clarifying your core leadership identity, reading your context, spotting high-value market gaps, and aligning opportunities with your long-term vision. Next, you’ll develop high-level influence techniques used by senior leaders mapping influence networks, using strong framing, building legitimacy through consistency, and leading meaning-making in uncertain or crisis moments. You will then build an innovative content strategy that translates your thinking into content that resonates: connecting content to identity, publishing with intention, using digital awareness frameworks, and measuring impact beyond vanity metrics. Finally, you’ll scale your leadership presence globally by navigating cross-border relationships, building intellectual partnerships, and exploring sustainable monetization models that protect trust and align with long-term impact and sustainability. By the end of the course, you’ll have a practical set of frameworks and tools to craft your leadership positioning, communicate with influence, build a consistent thought leadership presence, and grow your network and opportunities in a sustainable way.

Syllabus

  • Strategic positioning and market gap exploitation
    • In this module, you will build a clear strategic position as a leader by understanding what you stand for, what your audience needs, and where the market has unmet demand. You’ll move from self-awareness to context awareness, then learn how to spot high value gaps and align them with your long-term vision. Using a practical positioning framework, you’ll translate insights into a focused leadership that differentiates you and creates opportunities for influence and growth.
  • High-level influence techniques
    • In this module, you’ll learn how senior leaders build influence without relying on authority. You will map influence networks, shape how people interpret your message through strong framing, and build credibility through consistency and clear expertise. You’ll also learn how to create meaning in uncertain or crisis moments, using a practical coherence framework that helps others trust your direction.
  • Innovative content creation
    • In this module, you’ll learn how leaders use content to build trust, shape narratives, and expand influence without losing authenticity. You’ll connect content to your leadership identity, choose what to publish intentionally, and measure impact beyond vanity metrics. You’ll also use digital awareness systems and a practical “meaning bridge” cycle to turn insights into content that resonates with the right audience and supports your strategic positioning.
  • Global thought leadership, advanced networking and sustainable monetization
    • In this module, you’ll expand your leadership influence beyond local contexts by building a credible global presence and a culturally aware voice. You’ll learn how to form high-trust partnerships, develop cross-border networks, and navigate the “intellectual economy” where ideas, expertise, and reputation create real value. You’ll also explore how to grow influence sustainably aligning your work with long-term impact, planetary awareness, and ethical monetization models. Through frameworks, examples, and case studies, you’ll leave with a practical approach to scaling thought leadership while staying consistent with your values.

Taught by

Martine Abboud

Reviews

Start your review of Strategic Leadership: Influence & Thought Leadership

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.