Overview

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Some of the highest-stakes decisions a manager makes involve incomplete information, competing priorities, and real consequences if you get it wrong. This course, based on the HBR Guide to Generative AI for Managers, shows you how to bring generative AI into that harder, more strategic layer of your work. You'll use generative AI to search for information and analyze data faster, generate and validate customer insights, and build stronger business cases by pressure-testing stakeholder perspectives, trade-offs, and risk. You'll also apply it to strategic decisions like formulating business strategy and assessing supply chain resilience, and to leading organizational change, from planning a transformation to overcoming resistance and shifting mindsets. Throughout, you'll use generative AI as both a Co-Pilot for fast analysis and a Co-Thinker for stress-testing your reasoning before you commit to a decision.

Syllabus

Business Management Tasks That Are Enhanced with Gen AI
- Before diving into specific tasks, it helps to see the whole picture. This chapter maps the two ways generative AI can support business management: as a Co-Pilot for data analysis, and as a Co-Thinker for business case development and strategic decisions, so you know where to focus first.
Gen AI for Data Analysis Support
- Every decision runs on information, but finding and making sense of it eats up hours you don't have. Learn how to use gen AI to search for information faster and turn raw data into insights you can act on.
Gen AI for Customer Insights
- Understanding your customers well enough to act on it takes more than a survey. Learn how to use gen AI to design better research, analyze qualitative feedback, and even generate synthetic data when real data falls short.
Gen AI for Business Case Development
- A strong business case depends on seeing the full picture: whose interests are at stake, what you're trading off, and what could go wrong. Learn how to use gen AI as a thinking partner to pressure-test each of these before you commit.
Gen AI for Strategic Decisions
- Strategy decisions carry real weight, and it's easy to miss a blind spot when you're close to the decision. Learn how to use gen AI to stress-test your strategic thinking, evaluate new concepts, and assess supply chain resilience.
Change Management Tasks That Are Enhanced with Gen AI
- Before diving into specific tasks, it helps to see the whole picture. This chapter maps the two ways generative AI can support change management: as a Co-Pilot for transformation support, and as a Co-Thinker for leading change, so you know where to focus first.
Gen AI for Transformation Support
- Change initiatives live or die on planning, monitoring, and communication. Learn how to use gen AI to set up your change program, track progress, and keep people engaged as the effort unfolds.
Gen AI for Leading Change
- Leading change means doing three hard things well: defining where you're going, working through resistance, and helping people actually adopt new habits. Learn how gen AI can support you as a thought partner through each stage.