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Coursera

AI-Powered Personal Branding : Storytelling & Communication

ESSCA via Coursera

Overview

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Unlock professional opportunities and accelerate your career by learning how to communicate your professional value with clarity, confidence, and authenticity. In today's professional environment, it is not enough to have valuable skills and experience. You also need to be able to explain who you are, what you contribute, and why your work matters to employers, clients, colleagues, and professional networks. In this course, you will learn how to tell your professional story in a way that is clear, memorable, and authentic. You will discover how to connect your experiences, strengths, achievements, and professional value into a coherent narrative that helps others better understand you and your potential. You will also develop practical communication skills for a variety of professional situations. Whether you are writing emails, preparing messages for different audiences, participating in meetings, interviewing for a job, networking, or giving presentations, you will learn how to communicate more effectively and adapt your message to different contexts. Throughout the course, you will use Generative AI as a communication partner to help organize ideas, improve written communication, prepare conversations, and practice professional interactions. By the end of the course, you will be able to communicate your professional profile and value more effectively, build stronger professional relationships, and confidently present yourself in a wide range of professional situations.p. ex. Cela est destiné principalement aux étudiants de première et deuxième année de licence, intéressés par l'ingénierie et les sciences, ainsi qu'aux lycéens et aux professionnels intéressés par la programmation.

Syllabus

  • Storytelling
    • In this module, you will learn how to use storytelling to make your professional journey clearer, more coherent, and more memorable. You will discover how storytelling connects your experiences, choices, professional profile, and value proposition into a narrative that others can understand, remember, and trust. You will also explore the key principles of effective professional storytelling, recognize common pitfalls that weaken credibility and clarity, and learn how to avoid them. Finally, you will discover how Generative AI can help identify patterns across your experiences, test narrative coherence, and refine your professional story while preserving authenticity, professional judgment, and alignment with your personal brand.
  • AI-Powered Written Professional Communication
    • In this module, you will learn how to write professional communications with greater clarity and purpose, adapt your messages to different audiences, and use Generative AI to support the drafting, review, and improvement of written communication. You will discover how to structure messages around clear objectives, focus on what readers need to know, and ensure that your communications lead to meaningful action.
  • AI-Powered Oral Professional Communication
    • In this module, you will learn how to communicate more effectively in professional conversations by speaking with clarity and purpose, adapting your messages to different audiences, and using Generative AI to prepare for meetings, interviews, presentations, and other important interactions. You will discover how to define key messages, anticipate questions, structure your responses, and listen actively to create meaningful and productive exchanges. You will also explore how Generative AI can support conversation preparation, practice realistic communication scenarios, and help you improve your communication skills while maintaining authenticity, professional judgment, and ethical responsibility.

Taught by

Orsolya Sadik-Rozsnyai

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