Overview

Join creative superstar and beloved television host Rob to uncover how you can turn your love of storytelling into social media success! Discover the most fun, engaging, and strategic ways to tell stories through video with Rob. His early career as a television host on M.A.D. gave him the expertise to handle media production. Social media gave him the freedom to connect with his audience directly, find his authentic voice, and make a career out of his creative passions. Today, his Instagram Reels and YouTube videos are beloved by millions. Now, Rob’s sharing everything he’s learned to help you do the same: make a career out of your creative passions. Tapping into the power of social media, Rob breaks down his content creation process step by step, from ideation and scripting to storyboarding and editing. You’ll learn how to find your story, package it for your audience, and create rad, relevant videos no matter your platform. Using examples from his Reels and YouTube channel, Rob will show you how to: * Catalog your ideas and keep yourself inspired * Write a rough script so your final product flows * Streamline your shooting and editing process through storyboarding * Incorporate feedback to improve your edit Plus, Rob shares his favorite tricks for DIY production, adapting to new tools and trends, and brand collaboration to monetize your content. Whether you just started making videos or you want to increase your reach, this class is for digital content creators of all kinds. By the end, you’ll have the tools you need to combine strategy and storytelling and share your passion with the world—one video at a time! You don't need a lot of fancy tools to start. Your phone camera and basic video editing software will do the trick. While Rob’s main example focuses on Reels, the concepts in this class can adapt to TikTok, YouTube, or any other platform where you post video content. Instructor bio: Rob is an artist, illustrator, designer, and content creator based in Goa, India’s smallest and most tropical state. With over a decade of experience producing unique content for television and digital platforms, Rob is passionate about one thing above all: storytelling through art. Drawing on his background in film and stop-motion animation, he loves experimenting with different materials and blending mediums to create work that is fun, inspiring, and engaging. His mission is to spread the joy of creating and empower others to explore their own creativity with confidence. Rob has also built a thriving online art community, sharing his process and ideas with more than 1.2 million followers on Instagram and over 3 million subscribers on YouTube. Through his teaching, he aims to spark curiosity, encourage experimentation, and help learners tell their own stories through art.

Syllabus

Planning Your Storytelling Strategy

This module helps learners lay a strong foundation for social media storytelling. You’ll examine your workflow, define objectives, and ideate content strategies that resonate with audiences, setting you up for effective and engaging video creation.

Crafting the Story

In this module, you’ll move from ideas to execution. Learn to craft detailed scripts, create visual storyboards, and shoot footage that brings your story to life, ensuring each video is engaging and visually appealing.

Editing and Sharing Your Story

This module focuses on refining and distributing your content. You’ll learn editing techniques, strategies for increasing visibility, and approaches to monetization, giving your social media storytelling maximum impact.