Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Research shows that 92% of buyers are more likely to purchase after hearing a compelling story, yet most sales presentations fail to connect emotionally with audiences. This course transforms you into a master storyteller and objection handler who wins deals through persuasive presentations and confident responses to resistance. Learn to craft narratives using proven frameworks, design visuals that enhance your message, and deliver demos that captivate both in-person and virtual audiences. Master the psychology behind objections and apply frameworks like AER and Feel-Felt-Found to turn skepticism into enthusiasm. Discover ethical approaches to cross-selling and upselling that expand account value while building trust. The course culminates in creating a complete Sales Presentation Mastery Kit for financial services, giving you portfolio-ready materials including a polished deck, objection playbook, and competitive battlecards to showcase your expertise.

Syllabus

Compelling Presentation Design and Delivery

This module integrates the art of storytelling with the science of visual design and delivery. You will learn to craft compelling sales narratives, transform them into professional visual presentations, and deliver them effectively in both live and virtual environments. The module covers foundational frameworks for storytelling and value propositions, alongside practical skills in slide design, demo scripting, and virtual delivery, enabling you to create and deliver presentations that capture attention, build emotional connection, and drive action.

Mastering Objection Handling

This module builds your confidence and skill in handling customer objections. You will explore the psychology behind resistance, master proven frameworks for addressing concerns, and learn to transform objections into opportunities for deeper engagement. Through scenario practice, you will build the emotional intelligence and tactical skills needed to handle everything from price concerns to hostile prospects with professionalism.

Strategic Cross-Selling and Upselling

This module provides systematic approaches to identifying and executing ethical expansion opportunities within existing accounts. You will develop skills in analyzing customer usage patterns, personalizing your approach for different cultures, crafting compelling business cases, and managing the entire expansion sales process. Learn to position additional products as natural extensions of current solutions, growing account value while strengthening customer relationships.

Final Project and Course Wrap-Up

In this final module, you will consolidate all your skills into a comprehensive portfolio project. You will create a complete Sales Presentation Mastery Kit for the financial services technology sector, demonstrating your ability to craft compelling presentations, handle objections confidently, and identify growth opportunities. This capstone project serves as both a learning consolidation exercise and a powerful portfolio piece.