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Coursera

UX for Enterprise ChatGPT Solutions

Packt via Coursera

Overview

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Designing solutions for enterprise and business customers always comes with unique challenges. This book shows you how to transform the ChatGPT experience into user experience that fits your customers' needs. This resource equips professionals with the skills to integrate ChatGPT into enterprise solutions through a user-centered approach. It focuses on designing effective conversational experiences and refining AI models for better performance. The content is tailored for those looking to enhance their UX expertise in AI-driven environments. This resource is ideal for UX designers, product managers, and enterprise solution architects with a basic-to-intermediate understanding of UI/UX design and ChatGPT. It helps them build and refine AI-driven user experiences tailored to business needs. With hands-on practice projects and sets of design guidelines and heuristics which we teach, this guide will build your understanding of how to apply user experience design best practices and thoughtfulness into creating effective ChatGPT experiences for enterprise customers. You will be able to use our tools and techniques to test, monitor and validate your solutions. This course is based on UX for Enterprise ChatGPT Solutions, by Richard H. Miller.

Syllabus

  • Recognizing the Power of Design in ChatGPT
    • This module delves into the role of UX design in enhancing interactions with ChatGPT and other conversational AI systems. It covers the historical context of conversational AI, the balance between art and science in design, and strategies for integrating UI elements with LLMs. Learners will gain insights into building effective and user-centered AI experiences.
  • Conducting Effective User Research
    • This module equips learners with the knowledge and techniques to conduct effective user research, focusing on designing interviews, analyzing conversational data, and interpreting survey responses to improve AI applications like ChatGPT. It covers how to gather, organize, and derive meaningful insights from user interactions.
  • Identifying Optimal Use Cases for ChatGPT
    • This module explores how to identify and prioritize use cases for ChatGPT by aligning them with user goals, evaluating their value, and understanding limitations. Learners will gain practical insights into applying generative AI effectively in real-world scenarios and contrasting it with traditional methods.
  • Scoring Stories
    • This module teaches learners how to prioritize backlog items using the WSJF and user needs scoring (UNS) methods. It covers techniques for consistent scoring, understanding frequency, and applying these approaches to real-world development scenarios. Learners will gain practical skills in aligning development efforts with customer value and cost efficiency.
  • Defining the Desired Experience
    • This module covers the essential principles of designing inclusive and user-friendly digital experiences, focusing on chat interfaces, accessibility, internationalization, and responsive design. Learners will gain insights into how to prioritize user needs, structure interactive elements, and ensure global usability across different platforms and languages.
  • Gathering Data – Content is King
    • This module explores the process of gathering, preparing, and integrating enterprise data into large language models using RAG techniques. Learners will gain practical insights into data quality, cleaning, annotation, and security considerations, while also examining real-world case studies and ethical implications.
  • Prompt Engineering
    • This module covers the fundamentals of prompt engineering, including strategies for crafting effective prompts in enterprise settings, techniques for improving model responses, and methods for evaluating and refining prompt effectiveness. Learners will gain practical skills in designing instructions, using frameworks like RACE and CO-STAR, and leveraging examples to enhance model performance.
  • Fine-Tuning
    • This module covers the process of fine-tuning models to improve performance when prompt engineering is no longer sufficient. Learners will explore how to create, test, and apply fine-tuned models for structured outputs and tool integration. The module also includes a case study on data cleansing and model optimization.
  • Guidelines and Heuristics
    • This module explores conversational guidelines and heuristics to improve user experience in chat-based interfaces. It covers how to design effective communication strategies, handle errors, and create consistent tone and style. Learners will gain practical skills in evaluating and refining conversational systems.
  • Monitoring and Evaluation
    • This module provides an in-depth look at evaluating and monitoring AI systems, focusing on key metrics like Faithfulness, Context Recall, and User Experience (UX) scores. Learners will gain an understanding of how to systematically assess AI performance and implement reliable testing strategies.
  • Process
    • This module explores the integration of design thinking into AI development and the creation of efficient content improvement life cycles. It covers key aspects such as team dynamics, Agile methodologies, and the importance of user research and data analysis in AI systems. Learners will gain practical insights into managing AI development processes effectively.
  • Conclusion
    • This module guides learners through the process of applying AI principles to real-world challenges, emphasizing the importance of data understanding, critical thinking, and customer-centric AI solutions. It covers how to design accountability systems and tailor AI tools to user needs, ensuring effective and responsible AI implementation.

Taught by

Packt - Course Instructors

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