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Coursera

Salesforce Essentials and Core Concepts

Packt via Coursera

Overview

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This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this course, you will gain a thorough understanding of Salesforce, a leading platform for customer relationship management (CRM). You will explore the architecture, objects, and fields that drive Salesforce’s functionality, learning how to set up a free developer account and work directly with Salesforce to solidify your knowledge. By diving into the platform's tools, you will get hands-on experience that allows you to customize Salesforce to suit your needs. As you progress, you will become proficient in creating custom applications, fields, and objects, enhancing your ability to tailor Salesforce to various business processes. You will learn how to handle data integrity with validation rules and formula fields, ensuring your Salesforce environment runs smoothly and efficiently. Throughout the course, you’ll work on practical projects, like creating custom apps and building relationships between objects, which are essential for managing complex datasets. The course is designed for individuals who are looking to enhance their CRM skills, particularly those who want to implement and manage Salesforce in real-world scenarios. Whether you're an aspiring Salesforce administrator or someone eager to understand the core concepts of the platform, this course will guide you through the essential tools and practices. No prior experience with Salesforce is required, though familiarity with CRM systems is a plus. By the end of the course, you will be able to create custom applications and fields in Salesforce, establish different types of relationships between objects, implement data validation and integrity measures, and design an effective Salesforce environment tailored to business needs.

Syllabus

  • Let's Get Started
    • In this module, we will introduce you to the basics of Salesforce, including its features and use cases. You'll also learn how to set up a free Salesforce developer account to start practicing. Finally, we will dive into Salesforce's cloud-based architecture, helping you understand its infrastructure and components.
  • Objects and Fields in Salesforce
    • In this module, we will explore Salesforce’s objects and fields, understanding how they help organize and store data. You will also learn the differences between standard and custom objects, as well as how to create custom fields and applications using Salesforce Lightning and other tools.
  • Page Layouts in Salesforce
    • In this module, we will introduce page layouts in Salesforce, showing you how to create and customize layouts to display relevant data. You'll also learn how to tailor these layouts to fit your organizational needs.
  • Validation Rules in Salesforce
    • In this module, we will dive into Salesforce validation rules, which help ensure data accuracy and consistency. You’ll learn how to create, modify, and troubleshoot validation rules, as well as how they can be applied to real-world scenarios.
  • Formula Fields in Salesforce
    • In this module, we will show you how to create and use formula fields to automate calculations and display dynamic data in Salesforce. We’ll cover advanced formula functions, such as adding images and hyperlinks, to enhance your data presentation.
  • Different Types of Relationships in Salesforce
    • In this module, we will guide you through the various relationship types in Salesforce, including one-to-many and many-to-many relationships. You’ll learn how to implement lookup and master-detail relationships, as well as how to use junction objects to connect multiple records.
  • Rollup Summary in Salesforce
    • In this module, we will explain roll-up summary fields in Salesforce and how they allow for efficient data aggregation. You’ll learn how to create and use these fields to summarize data from related records.
  • Many-to-Many Relationship in Salesforce: Junction Object
    • In this module, we will cover the concept of many-to-many relationships in Salesforce. You’ll learn how to create custom objects and junction objects to link records and manage these complex relationships within your system.

Taught by

Packt - Course Instructors

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