Overview

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This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course offers a comprehensive introduction to creating product roadmaps for new product managers. It covers key components, the importance of gathering inputs, and thematic planning. Through practical exercises, you’ll gain hands-on experience building roadmaps with a focus on stakeholder communication and alignment. You will learn how to structure your roadmap effectively, identify essential components, and integrate inputs from different sources, including customers and stakeholders. The course also explores how to prioritize roadmap items, make strategic decisions, and communicate effectively with stakeholders. By the end of the course, you’ll have the tools to keep your roadmap up-to-date, ensuring that it evolves with your product’s changing needs. This course is ideal for anyone new to product management or those who wish to formalize their approach to roadmapping. If you're a new product manager or aspiring to step into this role, you will benefit from learning the essential skills that will guide your career. There are no prerequisites, and the course is designed for beginners, offering clear, actionable insights and practical examples. By the end of the course, you will be able to define your product’s roadmap components, prioritize product features, track changes, and present a roadmap that aligns with your team’s goals and vision.

Syllabus

Foundations of Product Roadmapping

In this module, we will explore the foundational aspects of product roadmapping, including its definition, strategic importance, and role in guiding product development. We will examine traditional roadmaps and discuss their limitations, introducing modern approaches to roadmap design. By the end of this module, you will have a clear understanding of the essentials and a hands-on approach to building your first roadmap.

Structuring Your Product Roadmap

In this module, we will dive into the essential elements that make up a well-structured product roadmap. You'll learn to define the main components and enhance them with supporting details, ensuring your roadmap is clear, actionable, and aligned with stakeholder expectations. Through exercises, you’ll refine your roadmap with additional information that improves transparency and communication.

Inputs That Drive Roadmap Decisions

In this module, we will focus on the various inputs that influence a product roadmap. From understanding the product’s lifecycle to gathering critical customer and stakeholder insights, you will learn how to base your roadmap on well-rounded, informed decisions. You'll also practice creating a Business Model Canvas to contextualize your roadmap within a broader business ecosystem.

Thematic Planning and Communication

In this module, we will explore how roadmap themes help you organize your work and make strategic decisions. You will learn techniques to uncover these themes and how to leverage them for prioritizing features and timing releases. Additionally, we will cover effective communication strategies for sharing roadmap status and updates with stakeholders.

Roadmap Execution and Evolution

In this final module, we will dive into roadmap execution, focusing on prioritization, alignment, and managing changes over time. You will learn how to apply various prioritization frameworks and techniques to ensure your roadmap aligns with business objectives. With practical exercises, you will also develop skills for tracking changes, keeping your roadmap fresh and adaptable in a dynamic product environment.