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Coursera

Delivering Bad News to Customers

Packt via Coursera

Overview

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This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Delivering bad news to customers is an inevitable aspect of business, but how you manage these situations can significantly impact customer relationships and your professional reputation. This course is designed to teach you the key principles, strategies, and techniques required to handle difficult conversations with professionalism, empathy, and care. By mastering these skills, you'll learn to navigate uncomfortable situations effectively, ensuring that even bad news is communicated with clarity and compassion. Throughout the course, you'll explore practical approaches for owning the message and developing a confident mindset before delivering difficult news. You will be introduced to strategies for managing diverse customer reactions, preparing for difficult conversations, and choosing the right communication medium for various scenarios. Real-life examples and actionable tips will guide you in delivering updates with poise and empathy, fostering a genuine connection with customers, even during high-stress interactions. As you progress, you'll delve deeper into how to build your career through empathetic communication and ensure a solution-focused approach after delivering bad news. The course culminates with an emphasis on maintaining professionalism and handling intense reactions with confidence, ultimately refining your communication skills to manage the most challenging customer service situations. This course is ideal for professionals who want to improve their customer service skills, especially when faced with delivering bad news. Whether you're in customer service, sales, or leadership, mastering this skill will help you grow in your role and enhance your professional reputation. There are no specific prerequisites for this course, but it’s best suited for those with some customer-facing experience. By the end of the course, you will be able to deliver difficult news with confidence, handle customer reactions effectively, and choose the most appropriate medium for communication. You’ll also be equipped with the tools to manage challenging conversations while maintaining professionalism and empathy.

Syllabus

  • Introduction and Foundations
    • In this module, we will lay the groundwork for delivering difficult news to customers. We will introduce key principles for empathy and professionalism, ensuring you are equipped with the foundational skills needed to handle sensitive communications with care. This section sets the tone for the entire course, focusing on mindset and approach.
  • Owning the Message and Building Professional Identity
    • In this module, we will explore the importance of owning your message and how it shapes both your communication and professional identity. Through these insights, you will learn to build a reputation grounded in empathy and solution-focused approaches, empowering you to communicate with authority and empathy.
  • Strategy and Preparation
    • In this module, we will dive into the strategic preparation necessary for delivering bad news. You will learn how to anticipate customer reactions and prepare effective follow-up strategies that maintain trust and minimize frustration. This section emphasizes clear communication to mitigate misunderstandings.
  • Mastering the Art of Empathetic Delivery
    • In this module, we will focus on the art of delivering bad news with empathy, poise, and professionalism. You will gain insights into handling difficult conversations with grace while offering next steps and solutions that maintain customer trust. This section builds your confidence in empathetic communication.
  • Choosing the Right Communication Medium
    • In this module, we will explore the various communication mediums available for delivering bad news. You will learn how to choose the right channel based on the context, ensuring that the delivery is both personal and professional, while also considering the emotional impact of your message.
  • Excellence in Service & Professional Growth
    • In this module, we will discuss the role of exceptional service and effective communication in advancing your career. You will learn how navigating tough conversations with skill can elevate your professional growth while building lasting customer relationships.
  • Reflection and Certification
    • In this module, we will provide an opportunity for reflection and self-assessment. You will review your learning journey, ensuring you have the skills and confidence to handle difficult conversations. Upon completion, you will receive your certification, marking your readiness to deliver bad news professionally and empathetically

Taught by

Packt - Course Instructors

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