Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coursera

Managing Innovation

via Coursera

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
You know the frustration of watching a team burn days in a conference room, only to walk away with a pile of half-formed ideas that never survive contact with the market. Most organizations treat innovation as a matter of speed rather than precision, rushing toward solutions before anyone has agreed on the right problem to solve. In this course, you will practice a disciplined approach to managing innovation, starting with framing the real problem behind any challenge. You will apply root-cause and 5 Whys analysis to fixing existing systems, use value engineering to raise the value of current designs, and adopt TRIZ principles to generate breakthrough concepts for entirely new systems. You will also set measurable success criteria, facilitate more productive brainstorming sessions, and research patents and crowdsourcing platforms to validate concepts before committing resources. By the end of this course, you will have a repeatable toolkit for identifying the right problems, generating high-value concepts, and bringing innovative products, processes, and solutions to market with confidence.

Syllabus

  • Identifying Innovation Levels and Selecting the Right Methods
    • You can't pick the right innovation method until you know what kind of problem you're actually solving, and getting it wrong wastes time, budget, and credibility. In this module, you'll sort innovation opportunities into levels of impact and problem types so you can select the method most likely to deliver real value.
  • Diagnosing the Right Problem to Solve
    • You can build the most elegant solution in the world and still fail if you solved the wrong problem. This module gives you the diagnostic tools, defining success criteria, asking the right framework of questions, tracing root causes, and viewing any challenge as a system, to make sure you're solving the real problem before you commit resources to fixing it.
  • Generating Innovation Concepts With Proven Methods
    • Three thousand ideas for one winning product isn't a typo, it's closer to the industry norm, and a loosely run brainstorming session won't fix odds like that. This module gives you four structured methods, brainstorming done right, value engineering, TRIZ, and crowdsourcing, so you generate fewer, higher-quality concepts instead of a pile of mediocre ones.
  • Validating Innovation Concepts Through Research
    • A brilliant concept is worthless if you can't bring it to market, or if someone already beat you there. This module shows you where to listen, technology, regulation, and customer voices, and how to read patent trends, so you validate a concept's real-world viability before you commit resources to it.
  • Continuing Your Innovation Practice
    • Covering five modules of frameworks is one thing, actually using them after the course ends is another. This closing module helps you turn everything you've learned into one concrete next step, so the ideas from this course don't just sit in your notes.

Taught by

Madecraft

Reviews

Start your review of Managing Innovation

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.