Launch & Optimize Email Series

Overview

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Ready to transform scattered email sends into powerful, strategic sequences that build relationships and drive results? This Short Course was created to help Marketing professionals accomplish building and optimizing high-performing email series that outperform single-email campaigns. By completing this course, you'll be able to create cohesive multi-email campaigns with personalized content, implement A/B testing strategies, and use data analytics to continuously improve your email series performance. By the end of this course, you will be able to: Build and launch a 3-part email series using MailChimp incorporating A/B tests and personalized merge tags Compare open and click rates across the series identifying patterns and recommending subject-line adjustments This course is unique because it focuses specifically on email series optimization rather than one-off campaigns, providing hands-on experience with MailChimp's advanced features including merge tags, A/B testing, and performance analytics. To be successful in this project, you should have a background in basic email composition and MailChimp fundamentals.

Syllabus

Module 1: Building Multi-Email Series Campaigns

Learners will learn why email series beat one-off campaigns and build the foundational skills.

Module 2: Launching and Optimizing Email Series

Learners will master the essential skills for analyzing email series performance data and implementing optimization strategies to improve engagement and conversion rates.

Module 3: Advanced Personalization and A/B Testing in Series

Learners will implement advanced personalization techniques and systematic A/B testing strategies to maximize email series performance and create highly targeted, conversion-optimized campaigns.