Overview

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This course is designed for aspiring entrepreneurs, early-stage founders, professionals exploring self-employment, and anyone seeking to understand how new ventures are conceived, developed, and grown. It is also suitable for intrapreneurs within established organisations who want to foster innovation or launch new initiatives. The course introduces the entrepreneurial process from opportunity recognition to venture growth, combining practical frameworks with real-world examples. Learners will explore what drives entrepreneurs, the social and economic impact of entrepreneurship, and how to generate and test ideas. They will also examine core elements of venture creation including market and competitor analysis, financing, marketing strategy, and operations management.

Syllabus

The Entrepreneurial Landscape
- Introducing the fundamental concepts of entrepreneurship, exploring its role in society, the economy, and innovation. Examine different types of entrepreneurs, motivations, traits, and the mindset required for entrepreneurial success. The goal is to build a solid conceptual foundation for understanding how entrepreneurship drives innovation and value creation.
New Venture Sustainability and Viability
- Focus on assessing the feasibility and sustainability of new ventures. Learn how to analyse markets, understand financial and operational considerations, and evaluate strategies that enhance the long-term viability of entrepreneurial initiatives. Ethical and societal considerations are also integrated to ensure sustainable approaches.
Innovation, Marketing, and Evaluation – Launch
- Translate entrepreneurial ideas into actionable launch plans. Explore creativity, ideation techniques, and marketing strategies to bring products or services to market effectively. Emphasis is placed on the initial stages of venture creation, including validating ideas, designing offerings, and preparing for market entry.
Innovation, Marketing, and Evaluation – Control
- Explore monitoring, evaluation, and control of entrepreneurial ventures post-launch. Learn how to use metrics, key performance indicators, and feedback loops to assess venture performance. The focus is on adapting strategies, managing risks, and iterating offerings to ensure continuous improvement and sustainable growth.
Expanding Horizons: Growth and Entrepreneurship
- Address growth strategies and the broader context of entrepreneurship. Explore scaling, resource management, leadership evolution, funding options, and global entrepreneurial ecosystems. The emphasis is on long-term strategic thinking and understanding how ventures can expand their impact socially, economically, and internationally.

Taught by

Rajeev K Bali

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