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University of Minnesota

Getting Started with IT-based Entrepreneurship

University of Minnesota via Coursera

Overview

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This course, "Getting Started with IT-based Entrepreneurship," guides aspiring entrepreneurs through the essential steps of starting on an IT-based entrepreneurial journey. It covers the lessons learned from successful entrepreneurs, understanding personal and team strengths, and identifying IT-enabled opportunities.

Syllabus

  • Specialization and Course Overview
  • Module 1: Getting Started with IT-based Entrepreneurship
    • In this module, you will explore the fundamentals of entrepreneurship, including what it means to be an entrepreneur and the stages involved in the entrepreneurial journey. You will also analyze the factors that contribute to the success or failure of startups in new markets, providing you with a solid foundation to begin your entrepreneurial endeavors.
  • Module 2: Is Entrepreneurship Right for You?
    • In this module, you will determine if entrepreneurship is the right path for you by analyzing your personal strengths and entrepreneurial potential. You will also learn how to assess the strengths of your founding team to ensure a well-rounded and effective startup. Additionally, this module will guide you through the process of creating a startup as a legal entity, setting the foundation for your business operations.
  • Module 3: IT-Enabled Opportunities
    • In this module, you will explore the vast opportunities available to startups through emerging technologies. You will delve into the potential of data analytics, machine learning, and artificial intelligence to drive innovation and growth. Additionally, you will learn how platform models can create new avenues for entrepreneurial ventures, offering scalable and flexible business opportunities.
  • Module 4: Learning from Past Success Stories
    • In this module, you will gain valuable insights by studying the success stories of industry giants like Uber, Apple, and Google. You will analyze the strategies and innovations that contributed to their success. Additionally, you will learn how to create a business model canvas to effectively analyze and achieve product-market fit, applying these lessons to your own entrepreneurial ventures.
  • Explore the Carlson School of Management's Management of Information Systems (MIS) Research Center

Taught by

Soumya Sen

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