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Coursera

Hire faster, hire smarter

via Coursera

Overview

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Learn how to define roles more clearly, create practical success profiles, write inclusive high-performing job posts, choose better channels, design smarter application funnels, and use simple metrics to improve results over time. Throughout the course, you will build a practical approach to attracting more qualified candidates without relying on guesswork, outdated job descriptions, or bloated hiring processes. What makes this course unique is its focus on the full inbound hiring system, not just one piece of it. Instead of treating hiring as a series of disconnected tasks, this course shows how role clarity, stakeholder alignment, job post writing, promotion strategy, screening design, and funnel analysis all work together. The approach is practical, manager-friendly, and built for real workplace constraints. Whether you are hiring for your own team or supporting hiring as a recruiter or HR partner, this course will help you reduce noise in the applicant pool, improve candidate quality, create a better candidate experience, and build a repeatable hiring process you can use again and again.

Syllabus

  • Start Smart: Role Definition & Success Profiles
  • Write Job Posts That Attract the Right People
  • Channels, Sourcing & Promotion: Getting Qualified Eyes on Your Role
  • Measure, Learn, Improve: Inbound Metrics & Optimization

Taught by

Evan Kimbrell

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