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Coursera

Modern Recruiting: Channels, Outreach, Nurture

via Coursera

Overview

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This course will help you build a clear talent thesis, map the talent market, choose the right sourcing channels, run smarter candidate searches, write outreach that earns replies, and design lightweight nurture systems that keep strong candidates warm over time. You will also learn how to create a more respectful candidate experience, plan recruiting capacity realistically, and follow up in ways that build long-term trust. What makes this course unique is that it treats recruiting as a strategic, end-to-end system rather than a set of disconnected tasks. Instead of focusing only on job posts or one-off outreach, it shows how talent strategy, market mapping, sourcing, messaging, campaign tracking, candidate experience, and follow-through all work together. The approach is practical, modern, and designed for real workplace constraints. Whether you are a hiring manager, recruiter, or HR partner, this course will help you build stronger pipelines, engage better-fit candidates, and create recruiting processes that are more organized, inclusive, and effective.

Syllabus

  • Strategy First: Talent Thesis & Market Mapping
  • Channels & Search: Finding the Right People Where They Are
  • Cold Outreach, Campaigns & Nurture Systems
  • Candidate Experience, Capacity Planning & Follow-Through

Taught by

Evan Kimbrell

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