GA Goal Tracking & Setup

Overview

Master the foundation of web analytics conversion tracking that drives marketing success. Every click, every page visit, every customer action tells a story - but only if you know how to track it properly. This Short Course was created to help digital marketers accomplish accurate conversion measurement and goal tracking in Google Analytics. By completing this course, you'll be able to confidently set up conversion tracking systems that capture meaningful business outcomes and provide actionable insights for campaign optimization. By the end of this course, you will be able to: Recognize and differentiate between transactions and goals in web analytics contexts. Apply setup wizards and verification processes to create destination-based conversion goals. This course is unique because it combines foundational analytics concepts with hands-on implementation experience, ensuring you can immediately apply these skills to real marketing campaigns. To be successful in this course, you should have basic familiarity with websites and an understanding of marketing objectives.

Syllabus

Module 1: Goal & Transaction Concepts - Foundation

Learners will master the fundamental concepts that form the foundation of web analytics conversion tracking by understanding the critical differences between transactions and goals.

Module 2: Conversion Setup & Verification - Core Application

Learners will implement hands-on conversion tracking by creating destination-based goals in Google Analytics and validating their accuracy through systematic testing procedures.