Track Conversions in GA4

Overview

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Ready to prove your email marketing's real value? This Short Course was created to help marketing professionals accomplish measurable attribution for email campaigns through advanced GA4 tracking. By completing this course, you'll transform from someone who tracks basic email opens to a data-driven marketer who demonstrates clear ROI using GA4 conversion and attribution analysis. You'll master the technical setup that many marketers avoid, giving you a competitive advantage in proving campaign effectiveness. By the end of this course, you will be able to: Set up goal tracking in GA4 specific to email-sourced traffic; pull data to compare with on-site conversions Generate monthly UTM performance reports, correlating email campaigns with target conversions This course is unique because it bridges the critical gap between email sends and website conversions, using hands-on GA4 configuration that most email marketers never master. To be successful in this project, you should have a background in basic Google Analytics navigation and completed UTM parameter implementation.

Syllabus

Module 1: Setting Up Email Conversion Tracking in GA4 - Foundation

Learners will master the technical setup of email conversion tracking in GA4, establishing the foundation for proving email marketing's true business value.

Module 2: Email Campaign Performance Analysis in GA4 - Core Application

Learners will master advanced GA4 reporting and attribution analysis to generate actionable insights that demonstrate email marketing's comprehensive business impact.