Ensure Compliance Practices

Email compliance is a critical responsibility for marketers working across global audiences. In this course, you’ll learn how to analyze campaigns for regulatory adherence, apply compliance standards in real workflows, and evaluate systems for ongoing risk mitigation. You’ll begin by understanding key frameworks including CAN-SPAM, CASL, and GDPR, and how each applies based on recipient location. You’ll review email campaigns using a structured checklist to identify issues such as missing sender identification, broken unsubscribe links, or misleading subject lines. Next, you’ll move into implementation. You’ll configure opt-in and opt-out workflows in tools like Mailchimp, including double opt-in processes, confirmation emails, and suppression list management. You’ll learn how to embed compliance into everyday campaign builds rather than treating it as a final review step. Finally, you’ll evaluate compliance workflows across platforms such as HubSpot and Mailchimp using a risk framework. You’ll assess consent records, suppression accuracy, opt-out processing speed, and audit trail completeness to identify gaps and prioritize fixes. This course is best suited for learners with a basic understanding of email marketing concepts and campaign workflows. Familiarity with email marketing platforms or CRM tools is helpful, as you will configure compliance-related processes and evaluate workflows in platforms such as HubSpot and Mailchimp. This course is designed for marketing operations professionals, CRM specialists, and email marketers responsible for managing customer data and campaign execution in regulated environments.