Audience Management & Compliance

Build the audience management skills that separate strategic email marketers from one-campaign executors. In this course, you'll learn how to segment subscriber lists using demographic and behavioral data, apply list hygiene practices that protect deliverability, and integrate CRM contact data with your email platform so your lists stay accurate and up to date. You'll also develop the compliance knowledge you need to operate confidently within email marketing regulations—including consent management and unsubscribe handling—so every campaign you send is both effective and legally sound. By the end, you'll have created a comprehensive audience management plan: a portfolio-ready deliverable that demonstrates your ability to design and maintain email systems that drive real business results. Whether you're building toward a role in email marketing, CRM management, or digital marketing broadly, these skills show employers you can think and operate at a strategic level. Tools covered include Mailchimp, Gmail, and industry-standard list management and compliance practices.