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Coursera

Develop Your Message with AI in Adobe Express

Adobe via Coursera

Overview

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You have something worth saying, but saying it clearly is harder than it looks. This course helps you define the purpose of your message, understand exactly who you're speaking to, and use AI as a thinking partner to turn a big, tangled idea into a single, clear message you can stand behind, all in Adobe Express, a free tool you can access from any browser. You'll start by clarifying your core idea and stating it in a single sentence. From there, you'll shift the focus away from yourself and onto your audience, learning to picture a specific person and build a persona that keeps your message grounded in what they actually need. Finally, you'll use AI prompts to brainstorm, organize your thinking, and simplify a complex idea into a structured message map you can build going forward. By the end, you'll have a message worth sharing and the first piece of an Impact Communication Kit you'll carry across the rest of the specialization.

Syllabus

  • Start with Purpose
    • This introductory module is about intention, not tools. Before you think about design or delivery, you'll explore why clear communication is a core leadership skill in any discipline, and why every strong message begins with a clear purpose. You'll clarify what you want to say and why it matters, then capture it in a single sentence. No matter what field you come from, this is the foundation for everything else in the pathway.
  • Know Your Audience
    • Strong communication isn't about you, it's about the person on the other side. In this module, you'll reframe your message around your audience instead of yourself. You'll learn to picture a specific person, understand what they care about, and use AI in Adobe Express to bring that audience into sharp focus. This skill travels with you into any role, whether you're reaching patients, customers, classmates, funders, or a whole community.
  • From Big Idea to Clear Message
    • You know your purpose and your audience. Now it's time to sharpen your idea into something clear and usable. In this module, you'll use AI as a thinking aid to brainstorm, get past the blank page, and simplify a broad idea into one focused message. You'll finish by organizing your thinking into a message map you can build every future asset from, no matter which field you're working in.

Taught by

Adobe

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