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Coursera

Data Storytelling with Adobe Express

Adobe via Coursera

Overview

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Numbers rarely convince anyone by themselves. What moves people is the story around them, and that's exactly what this course teaches you to build. This course shows you how to find the one insight in your data that actually matters, design visuals an audience can read at a glance, and turn a spreadsheet's worth of numbers into a narrative people remember, all using Adobe Express. You'll start by learning why raw data needs a story and design to land, then practice pulling out the single "aha moment" worth building around. From there, you'll work with color, hierarchy, and typography to make your numbers clear rather than cluttered, and learn the difference between visuals meant for exploring data and visuals meant for explaining it. By the end, you'll plan a data story around your key insight and build it out as a chart or infographic in Adobe Express, using generative AI to support the visuals along the way. You'll finish with the ability to take a pile of data and make an audience genuinely care about what it's telling them.

Syllabus

  • Foundations of Data Storytelling
    • This introductory module reframes data as a story. You'll learn why raw numbers need narrative and design to land, and how storytelling and visual principles shape the way an audience perceives your insight. You'll start by finding the single "aha moment" your data reveals.
  • Design Data People Understand
    • Good data design isn't decoration — it's clarity. In this module, you'll use color, hierarchy, and type on purpose so your numbers are easy to read and your main idea is impossible to miss, whether on a slide, a page, or a phone.
  • Build Data Visuals in Adobe Express
    • Now you'll bring it together into something convincing. You'll plan your story around the insight, add the narrative that makes facts feel meaningful, and compile your assets into a data story your audience will remember and act on.

Taught by

Adobe

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