Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coursera

B2B Sales: Communication And Buyer Influence

via Coursera

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
This course develops the communication behaviours that support persuasive, trust-based negotiation. Learners explore how active listening, questioning and clarification help uncover buyer needs, concerns and decision criteria before moving into more persuasive dialogue. The course then examines influence and persuasion techniques that help professionals communicate ideas more clearly and ethically. Learners consider how credibility, message framing and audience awareness shape negotiation conversations and support stronger agreement-building. The body-language modules build a practical sequence from confidence and professional presence to rapport-building and meeting communication. Learners examine how non-verbal cues, posture, tone, mirroring and meeting behaviours affect trust, credibility and buyer engagement. , By the end of the course, learners will be able to listen more effectively, communicate with greater influence and use verbal and non-verbal skills to guide more productive negotiation conversations.

Syllabus

  • Communication Skills: Improve Your Active Listening Skills To Cultivate Trust, Rapport And Respect
    • This module builds the listening and questioning skills that support effective negotiation dialogue. Learners explore how active listening helps clarify needs, reduce misunderstanding and uncover the concerns behind buyer hesitation. The module strengthens the learner’s ability to build trust before attempting to persuade, influence or close.
  • Leadership Skills: Master Persuasion And Influence Techniques To Get What You Want
    • This module explores persuasion and influence techniques that help professionals communicate ideas more effectively. Learners examine how credibility, audience awareness and message structure shape decision-making in business conversations. Within this course, the module is positioned around ethical influence in negotiation rather than manipulation or pressure.
  • Workplace Body Language: Master The Fundamentals To Improve Confidence And Communication
    • This module introduces the foundations of body language and professional presence. Learners explore how posture, facial expression, gestures, eye contact and spatial awareness affect confidence and communication. In the context of negotiation, the module helps learners become more aware of the non-verbal signals they send during high-stakes conversations.
  • Workplace Body Language: Learn Rapport-Building Techniques To Gain A Competitive Edge
    • This module develops rapport-building through non-verbal communication. Learners examine how mirroring, alignment, warmth, openness and trust signals can help build stronger connections in business conversations. The module supports negotiation by helping learners reduce friction and create a more cooperative tone with buyers and stakeholders.
  • Workplace Body Language: Adopt Effective Communication Techniques To Master Meetings
    • This module applies communication and body-language techniques to meeting environments. Learners explore how to communicate clearly, manage questions, maintain engagement and project credibility in structured discussions. In this course, the module supports negotiation meetings where clarity, composure and response quality can influence buyer confidence.
  • Value Framing And Persuasive Negotiation Dialogue
    • This text-based bridge module connects influence, listening and non-verbal communication to sales-specific negotiation dialogue. Learners examine how to frame value around buyer priorities, link proposals to business outcomes and use persuasive language without becoming forceful or one-sided. The module helps learners turn communication skills into clearer, more value-led deal conversations.

Taught by

The Expert Academy

Reviews

Start your review of B2B Sales: Communication And Buyer Influence

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.