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Coursera

AI Tools, Data, and Experience Design

via Coursera

Overview

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‘Track 2: AI Tools, Data & Experience Design’ builds on the foundational concepts introduced in Track 1, guiding learners into the practical, hands-on application of AI in both creative design and UX workflows. This track focuses on mastering AI tools, data-driven personalization, prototyping, and user research, enabling designers and UX professionals to create intelligent, user-centered experiences. While there is some overlap with Track 1, this track emphasizes specialized skills and real-world application, offering a deeper dive into how AI enhances design decisions, streamlines workflows, and empowers innovation. You’ll gain experience with tools for AI-assisted visual design, content creation, and UX personalization, turning conceptual knowledge into actionable solutions. By the end of this track, learners will be equipped to analyze user behavior, derive insights from data, and build AI-enhanced prototypes that are both creative and functional. Track 2 is a critical step toward mastering the full AI-powered design and UX journey, providing the confidence and skills needed for the final track focused on strategy, emerging trends, and professional practice. Completion of all three tracks is required to earn the AI Powered UX Design Certification.

Syllabus

  • Module 1: AI Tools and Technologies for Designers
    • This module covers a quick summary of what the certification is going to cover from start to finish. Here is the brief about the structure of the overall certification: Each of our certifications follows a consistent, multimodal structure to provide a flexible learning experience. The content is available across four formats: eBooks: In-depth written material for focused learning. Audiobooks: Audio version of the eBook, perfect for learning on the go. Podcasts: Engaging audio content to reinforce key concepts. Videos: Modular video chunks, each covering a specific topic. The names of the eBooks, Audiobooks, and Podcasts are the same, ensuring you can seamlessly switch between formats without losing track of the content. Videos are divided into bite-sized modules for easier consumption, and all content across these mediums is consistent, so no matter which format you choose, the information remains the same. This gives you the freedom to learn in the way that works best for you.
  • Module 2: Data-Driven Design and Personalization
  • Module 3: Generative AI for Creative Exploration
  • Module 4: AI-Enhanced Prototyping and User Testing 
  • Module 5: AI Tools and Technologies for Designers 
  • Module 6: AI-Assisted Content Creation and Strategy
  • Module 7: Leveraging AI for User Research and Data Analysis 
  • Module 8: AI in Visual Design and Prototyping
  • Module 9: Enhancing UX with AI: Personalization and Adaptation 

Taught by

AI CERTs Team

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