AI-Powered Product Video Creation with Clueso

via Coursera

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Go to class

Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

7 weeks, 1 hour a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

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Overview

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Unlock the power of AI-powered product video creation and build a repeatable workflow for turning product knowledge and screen recordings into clear, engaging learning content. This practical course takes you from the fundamentals of instructional product video to creating, editing, branding, automating, and scaling videos with Clueso and AI tools. Throughout the course, you’ll explore: Product Video Fundamentals: Understand why product videos have become an essential part of product education, onboarding, and customer success. Learn what makes instructional video effective and how to approach product video with an AI-first mindset. Getting Started with Clueso: Learn the core Clueso workflow, from recording your screen to creating your first AI-powered product video. Explore the editor, scripts, clips, AI voiceovers, and tools for creating product walkthroughs and documentation. Script and Voiceover: Turn product knowledge into clear, engaging scripts with AI. Learn prompt engineering for better scripts, edit AI-generated content, create natural-sounding voiceovers, and repurpose one recording into multiple learning assets. Branding and Production Polish: Learn how visual consistency, brand templates, captions, visual effects, motion graphics, and music can improve comprehension and engagement. Build polished videos that look professional while keeping the viewer focused on what matters. Clueso MCP and AI Workflows: Explore how Clueso MCP connects with AI tools to automate and simplify video creation. Learn how to create videos through MCP and turn presentations into product videos. Planning Before You Record: Learn why effective product videos start before recording. Use storyboards and reusable templates to organize ideas, make better production decisions, reduce editing time, and create a more consistent workflow. Scaling and Real-World Applications: Learn how to get more value from every recording by adapting content for different audiences, learning goals, and video formats. Explore practical approaches to repurposing content and building a scalable workflow you can continue using after the course. By the end of the course, you’ll be able to plan, script, record, edit, brand, and publish AI-powered product videos with confidence. You’ll also have a repeatable workflow for turning a single recording into multiple learning assets, using Clueso and AI to create high-quality product content faster and at scale.

Syllabus

Why Product Videos Are Hard to Get Right
- In this module, you will learn why effective product video is more than simply explaining how a product works. You will explore the role of video in product education, user onboarding, and customer success, and identify what makes instructional content clear, useful, and engaging. You will learn how to define the learning goal behind a video, understand what the viewer needs to know or do after watching it, and structure information around that goal. You will also explore an AI-first approach to video creation and learn where AI can accelerate production—and where human judgment is still essential. Throughout the module, you will connect these principles to real work situations and see how product videos can explain features, demonstrate workflows, and help users get started. You will also understand what you will create throughout the course and how each lesson contributes to the final result. By the end, you will be able to evaluate product videos, identify the principles of effective instructional content, and make informed decisions about using AI in the production process.
Getting Started with Clueso
- In this module, you will move from understanding the principles of AI-powered product video to creating your first video in Clueso. You will learn the core workflow: recording your screen, working with the editor, and turning a product walkthrough into a clear, polished video. You will explore the Clueso interface and learn how to work with scripts, clips, AI voiceovers, and other editing tools. Step by step, you will see how AI can simplify tasks that traditionally require more time, from preparing narration to editing and documenting product workflows. By the end of the module, you will be able to navigate Clueso confidently, create a product walkthrough, and use its AI features to make video creation faster and more efficient. You will also work with a practical producer’s checklist to evaluate your video before publishing.
Script and Voiceover
- In this module, you will learn how to turn product knowledge into clear, engaging scripts with the help of AI. You will start with the fundamentals of a strong product video script: how to structure information, explain features through user value, and keep the narration focused on what the viewer needs to understand or do. You will learn how to use prompt engineering to generate better scripts and how to edit AI-generated drafts so they sound accurate, natural, and relevant to your audience. You will also practice writing and refining scripts directly in Clueso, from the first draft to a version ready for voiceover. The module also covers AI voiceovers and the role of direction in making synthetic narration sound natural. You will learn how to choose and adjust a voice, control delivery, and make the narration work together with what is happening on screen. Finally, you will see how one product recording can become more than a single video. You will learn how to repurpose the same source material into tutorials, documentation, and other learning assets. By the end of the module, you will be able to create and edit an AI-assisted product video script, produce a natural-sounding voiceover, and turn one recording into multiple useful learning resources.
Branding, Visuals, and Production Polish
- In this module, you will learn how visual design can improve understanding, focus, and engagement in product videos. You will explore how consistency in branding helps create a recognizable and professional learning experience, and how to use templates to keep visual elements consistent across different videos. You will learn how to use visual effects to direct the viewer’s attention to important information without overwhelming the screen. You will also explore when motion graphics can support learning, how movement can clarify a process or highlight a key action, and when it is better to keep the visual treatment simple. The module also covers the finishing elements that make a video feel complete, including captions, music, and production details. You will learn how to combine these elements intentionally so they support the content rather than distract from it. By the end of the module, you will be able to apply consistent branding, use visual effects and motion to improve comprehension, and add the final production elements needed to create clear, polished product videos.
Clueso MCP
- In this module, you will learn how Clueso MCP connects Clueso with AI tools to simplify and automate parts of the product video creation workflow. You will first understand what MCP is, what it enables, and how it changes the way you can interact with Clueso through AI. You will learn how to connect MCP with AI tools and use these connections to create videos more efficiently. Through practical examples, you will see how to generate videos through Clueso MCP and how to turn an existing presentation into a product video. By the end of the module, you will understand the basic capabilities of Clueso MCP and be able to use it to connect AI tools, automate video creation tasks, and build product videos from different content sources.
Planning Before You Record
- In this module, you will learn why effective product videos are planned before the recording begins. You will explore how preparation helps reduce unnecessary takes, editing time, and production mistakes while making the final video clearer and more focused. You will learn how to use storyboarding to plan the sequence of a product video, decide what should appear on screen, and connect each visual with the information the viewer needs to understand. You will also see how Clueso can support this planning process before you start recording. Finally, you will learn how to turn successful production decisions into reusable templates. By the end of the module, you will be able to plan a product video before recording, create a practical storyboard, and build a repeatable workflow that makes future videos faster and more consistent.
Scaling Output and Real-World Applications
- In this module, you will learn how to turn one product recording into multiple useful video assets for different business and learning needs. You will explore common video formats and learn how to choose the right format based on the audience, purpose, and type of information you need to communicate. You will learn practical approaches to repurposing content so that the work invested in one recording can support tutorials, product education, documentation, and other learning scenarios. You will also use a reference guide to compare video types and understand how the approach changes depending on the learning goal and context. The module then moves from course skills to real-world application. You will consider how to integrate AI-powered video creation into your ongoing workflow and build a process that can scale beyond a single project. By the end of the module, you will be able to select appropriate video formats, repurpose recordings into different learning assets, and apply the course workflow to real production tasks. The final assessment will help you demonstrate how you can use these skills in a practical scenario.