Get a thorough grounding in Google Ads with this comprehensive workshop covering every major aspect of paid search advertising. You will learn what it takes to build, launch, and optimize successful campaigns through Google, guided by an NYC-based industry expert with hands-on experience running paid campaigns across industries.
Whether you are new to paid advertising or looking to sharpen your existing skills, this workshop gives you the tools and strategies needed to drive measurable results.
Topics Covered at a Glance:
- Introduction to Google Ads and paid search advertising
- Setting up and managing a Google Ads account
- Keyword research and targeting strategies
- Using match types to control who sees your ads
- Bidding strategies and budget management
- How the Google Ads auction functions
- Writing compelling ad copy that converts
- Landing page best practices for paid traffic
- Setting up call tracking and conversion tracking
- Navigating the Google Ads interface efficiently
- Campaign optimization techniques for maximum performance
- Remarketing for both Search and Display networks
- Automating campaigns with smart bidding and scripts
- Display advertising through the Google Ads platform
Flexible Training Solutions for Your Team
Group Vouchers and Scheduled Classes
Group vouchers are available so employees can attend sessions at their convenience, including on weekdays, weeknights, and weekends. All courses are offered live online and in person at our Midtown Manhattan offices. Larger voucher packages include a dedicated registration tracking portal for managing enrollment across your team.
Our varied course calendar means employees can self-select sessions that match their experience level, preferred schedule, and format.
Practical Skills from Working Industry Professionals
Participants walk away from our training ready to implement what they have learned right away. All course files are theirs to keep for future reference.
Our hands-on, project-based curriculum is built around real workplace scenarios. We offer training on-site at your office, at our Midtown Manhattan facilities, or through live virtual instruction, and every program can be tailored to your team's specific needs.
