Take an in-depth look at Google Analytics and discover how to harness its powerful reporting capabilities to make smarter marketing decisions. From initial account setup to advanced analysis, this workshop walks you through everything you need to track website performance, understand visitor behavior, and translate data into actionable insights.
A Google Analytics account is not required to participate, but if you already have one, please have access to it during class.
Introduction to GA4:
This course includes an introduction to Google Analytics 4 (GA4), Google's current generation of analytics. GA4 features a redesigned interface, a new event-based data model, and updated methods for tracking the interactions that matter most to your organization. You will learn how GA4 differs from the previous Universal Analytics platform and how to begin using it effectively in your reporting workflow.
Topics Covered at a Glance:
- What Google Analytics is and how it works
- Identifying and setting up the KPIs that matter to your business
- Exploring and interpreting key Google Analytics reports
- Analyzing visitor behavior to uncover growth opportunities
- Tracking and measuring the effectiveness of marketing campaigns
- Answering the specific business questions stakeholders ask
- Understanding the core terminology used throughout the platform
- Key differences between GA4 and Universal Analytics
- Getting started with GA4 and understanding its setup requirements
- A guided tour of the GA4 interface and its reporting views
Flexible Training Solutions for Your Team
Group Vouchers and Scheduled Classes
Group vouchers are available so employees can attend sessions at their convenience on weekdays, weeknights, or weekends. All courses run live online as well as in person at our Midtown Manhattan offices. Larger voucher packages include a custom registration tracking portal.
With a wide variety of courses on the calendar, employees can choose sessions that fit their schedule, proficiency level, and preferred format.
Practical Skills from Working Industry Professionals
Participants leave our training ready to apply their new skills immediately. All course files and materials are theirs to keep for ongoing reference.
Our curriculum is project-based and hands-on, designed to mirror actual workplace challenges. Training is available on-site at your office, at our Midtown Manhattan location, or through live virtual sessions, and can be fully customized to your organization's needs.
Who Should Attend
This course is designed for intermediate-level video editors who have completed a Premiere Pro Bootcamp or equivalent training and are ready to develop professional, portfolio-ready skills. It is ideal for aspiring freelance video editors, content creators, and anyone working toward their first role in video production. Students should expect to invest time in project work outside of class sessions, as independent revision and iteration are central to building a competitive demo reel.
