This class explores the significant business applications of social media platforms, including Facebook, Twitter, LinkedIn, and other major networks. You'll learn practical strategies for leveraging these platforms to advance your business goals, with special attention to increasing customer engagement, creating viral marketing campaigns, optimizing for mobile audiences, analyzing campaign performance, and measuring return on investment.
Course topics include:
- An introduction to social media marketing fundamentals
- Examination of how to unlock business benefits across Facebook, Twitter, LinkedIn, and emerging platforms
- Strategic approaches for tracking engagement metrics and growing your audience
- Viral marketing techniques and mobile optimization strategies
- Data analysis methods and measurement approaches to evaluate campaign success
