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CourseHorse

Master the Business of Photography (Self-Paced)

via CourseHorse

Overview

You must earn your success in photography, and business skills are the foundation that makes it possible. Develop yours in Master the Business of Photography. Sal Cincotta will teach the business-first approach to photography you need to succeed in today's competitive marketplace.

The viability of your photography business hinges on your plan. In Master the Business of Photography, you'll get actionable business insights and guidance from Sal, an award-winning photographer, author, and owner of the million-dollar photography brand, Salvatore Cincotta Photography.

Sal will coach you, start to finish, through the process of developing a winning sales, marketing, and business plan and how to implement it. You'll define your ideal client, learn how to get your price list right, and develop effective responses to sales objections. You'll examine emerging trends in engagement and wedding photography and learn how to integrate them into your business. Sal will help you re-imagine and energize every aspect of your photography business.

You'll learn how to:

  • Build a portfolio tailored to your ideal target client
  • Use social media to grow your business and expand your influence
  • Proactively instigate vendor relationships
  • Use marketing to book more sessions
  • Apply the new rules of SEO

In this class, you'll develop a concrete action plan for growing your business, whether you are just starting out or have been shooting professionally for years. You will build structured 30, 60, and 90-day plans as well as a 1-year roadmap to keep your growth on track.

Photographers operate in an intensely competitive industry, and everyone benefits from learning fresh, updated marketing, pricing, and sales techniques. Commit to the success of your business and join Sal for Master the Business of Photography.

Taught by

CreativeLive

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